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History of Educational Technology

Thursday, January 30, 2014

There is no written evidence which can tell us exactly who has coined the phrase educational technology. Different educationists, scientists and philosophers at different time intervals have put forwarded different definitions of Educational Technology. Educational technology is a multifaceted and integrated process involving people, procedure, ideas, devices, and organization, where technology from different fields of science is borrowed as per the need and requirement of education for implementing, evaluating, and managing solutions to those problems involved in all aspects of human learning.

Educational technology, broadly speaking, has passed through five stages.

The first stage of educational technology is coupled with the use of aids like charts, maps, symbols, models, specimens and concrete materials. The term educational technology was used as synonyms to audio-visual aids.

The second stage of educational technology is associated with the 'electronic revolution' with the introduction and establishment of sophisticated hardware and software. Use of various audio-visual aids like projector, magic lanterns, tape-recorder, radio and television brought a revolutionary change in the educational scenario. Accordingly, educational technology concept was taken in terms of these sophisticated instruments and equipments for effective presentation of instructional materials.

The third stage of educational technology is linked with the development of mass media which in turn led to 'communication revolution' for instructional purposes. Computer-assisted Instruction (CAI) used for education since 1950s also became popular during this era.

The fourth stage of educational technology is discernible by the individualized process of instruction. The invention of programmed learning and programmed instruction provided a new dimension to educational technology. A system of self-learning based on self-instructional materials and teaching machines emerged.

The latest concept of educational technology is influenced by the concept of system engineering or system approach which focuses on language laboratories, teaching machines, programmed instruction, multimedia technologies and the use of the computer in instruction. According to it, educational technology is a systematic way of designing, carrying out and evaluating the total process of teaching and learning in terms of specific objectives based on research.

Educational technology during the Stone Age, the Bronze Age, and the Iron Age
Educational technology, despite the uncertainty of the origin of the term, can be traced back to the time of the three-age system periodization of human prehistory; namely the Stone Age, the Bronze Age, and the Iron Age.

Duringthe Stone Age, ignition of fire by rubbing stones, manufacture of various handmade weapon and utensils from stones and clothing practice were some of the simple technological developments of utmost importance. A fraction of Stone Age people developed ocean-worthy outrigger canoe ship technology to migrate from one place to another across the Ocean, by which they developed their first informal education of knowledge of the ocean currents, weather conditions, sailing practice, astronavigation, and star maps. During the later Stone Age period (Neolithic period),for agricultural practice, polished stone tools were made from a variety of hard rocks largely by digging underground tunnels, which can be considered as the first steps in mining technology. The polished axes were so effective that even after appearance of bronze and iron; people used it for clearing forest and the establishment of crop farming.

Although Stone Age cultures left no written records, but archaeological evidences proved their shift from nomadic life to agricultural settlement. Ancient tools conserved in different museums, cave paintings like Altamira Cave in Spain, and other prehistoric art, such as the Venus of Willendorf, Mother Goddess from Laussel, France etc. are some of the evidences in favour of their cultures.

Neolithic Revolution of Stone Age resulted into the appearance of Bronze Age with development of agriculture, animal domestication, and the adoption of permanent settlements. For these practices Bronze Age people further developed metal smelting, with copper and later bronze, an alloy of tin and copper, being the materials of their choice.

The Iron Age people replaced bronze and developed the knowledge of iron smelting technology to lower the cost of living since iron utensils were stronger and cheaper than bronze equivalents. In many Eurasian cultures, the Iron Age was the last period before the development of written scripts.

Educational technology during the period of Ancient civilizations
According to Paul Saettler, 2004, Educational technology can be traced back to the time when tribal priests systematized bodies of knowledge and ancient cultures invented pictographs or sign writing to record and transmit information. In every stage of human civilization, one can find an instructional technique or set of procedures intended to implement a particular culture which were also supported by number of investigations and evidences. The more advanced the culture, the more complex became the technology of instruction designed to reflect particular ways of individual and social behaviour intended to run an educated society. Over centuries, each significant shift in educational values, goals or objectives led to diverse technologies of instruction.

The greatest advances in technology and engineering came with the rise of the ancient civilizations. These advances stimulated and educated other societies in the world to adopt new ways of living and governance.

The Indus Valley Civilization was an early Bronze Age civilization which was located in the northwestern region of the Indian Subcontinent. The civilization was primarily flourished around the Indus River basin of the Indus and the Punjab region, extending upto the Ghaggar-Hakra River valley and the Ganges-Yamuna Doab, (most of the part is under today's Pakistan and the western states of modern-day India as well as some part of the civilization extending upto southeastern Afghanistan, and the easternmost part of Balochistan, Iran).

There is a long term controversy to be sure about the language that the Harappan people spoke. It is assumed that their writing was at least seems to be or a pictographic script. The script appears to have had about 400 basic signs, with lots of variations. People write their script with the direction generally from right to left. Most of the writing was found on seals and sealings which were probably used in trade and official & administrative work.

Harappan people had the knowledge of the measuring tools of length, mass, and time. They were the first in the world to develop a system of uniform weights and measures.

In a study carried out by P. N. Rao et al. in 2009, published in Science, computer scientists found that the Indus script's pattern is closer to that of spoken words, which supported the proposed hypothesis that it codes for an as-yet-unknown language.

According to the Chinese Civilization, some of the major techno-offerings from China include paper, early seismological detectors, toilet paper, matches, iron plough, the multi-tube seed drill, the suspension bridge, the wheelbarrow, the parachute, natural gas as fuel, the magnetic compass, the raised-relief map, the blast furnace, the propeller, the crossbow, the South Pointing Chariot, and gun powder. With the invent of paper they have given their first step towards developments of educational technology by further culturing different handmade products of paper as means of visual aids.

Ancient Egyptian language was at one point one of the longest surviving and used languages in the world. Their script was made up of pictures of the real things like birds, animals, different tools, etc. These pictures are popularly called hieroglyph. Their language was made up of above 500 hieroglyphs which are known as hieroglyphics. On the stone monuments or tombs which were discovered and rescued latter on provides the evidence of existence of many forms of artistic hieroglyphics in ancient Egypt.

Educational technology during Medieval and Modern Period
Paper and the pulp papermaking process which was developed in China during the early 2nd century AD, was carried to the Middle East and was spread to Mediterranean by the Muslim conquests. Evidences support that a paper mill was also established in Sicily in the 12th century. The discovery of spinning wheel increased the productivity of thread making process to a great extent and when Lynn White added the spinning wheel with increasing supply of rags, this led to the production of cheap paper, which was a prime factor in the development of printing technology.

The invention of the printing press was taken place in approximately 1450 AD, by Johannes Gutenburg, a German inventor. The invention of printing press was a prime developmental factor in the history of educational technology to convey the instruction as per the need of the complex and advanced-technology cultured society.

In the pre-industrial phases, while industry was simply the handwork at artisan level, the instructional processes were relied heavily upon simple things like the slate, the horn book, the blackboard, and chalk. It was limited to a single text book with a few illustrations. Educational technology was considered synonymous to simple aids like charts and pictures.

The year 1873 may be considered a landmark in the early history of technology of education or audio-visual education. An exhibition was held in Vienna at international level in which an American school won the admiration of the educators for the exhibition of maps, charts, textbooks and other equipments.

Maria Montessori (1870-1952), internationally renowned child educator and the originator of Montessori Method exerted a dynamic impact on educational technology through her development of graded materials designed to provide for the proper sequencing of subject matter for each individual learner. Modern educational technology suggests many extension of Montessori's idea of prepared child centered environment.

In1833, Charles Babbage's design of a general purpose computing device laid the foundation of the modern computer and in 1943, the first computing machine as per hi design was constructed by International Business Machines Corporation in USA. The Computer Assisted instruction (CAI) in which the computer functions essentially as a tutor as well as the Talking Type writer was developed by O.K. Moore in 1966. Since 1974, computers are interestingly used in education in schools, colleges and universities.

In the beginning of the 19th century, there were noteworthy changes in the field of education. British Broadcasting Corporation (BBC), right from its start of school broadcasts in 1920 had maintained rapid pace in making sound contribution to formal education. In the USA, by 1952, 20 states had the provision for educational broadcasting. Parallel to this time about 98% of the schools in United Kingdom were equipped with radios and there were regular daily programmes.

Sidney L. Pressey, a psychologist of Ohio state university developed a self-teaching machine called 'Drum Tutor' in 1920. Professor Skinner, however, in his famous article 'Science of Learning and art of Teaching' published in 1945 pleaded for the application of the knowledge derived from behavioral psychology to classroom procedures and suggested automated teaching devices as means of doing so.

Although the first practical use of Regular television broadcasts was in Germany in 1929 and in 1936 the Olympic Games in Berlin were broadcasted through television stations in Berlin, Open circuit television began to be used primarily for broadcasting programmes for entertainment in 1950. Since 1960, television is used for educational purposes.

In 1950, Brynmor, in England, used educational technological steps for the first time. It is to be cared that in 1960, as a result of industrial revolution in America and Russia, other countries also started progressing in the filed of educational technology. In this way, the beginning of educational technology took place in 1960 from America and Russia and now it has reached England, Europe and India.

During the time of around 1950s, new technocracy was turning it attraction to educations when there was a steep shortage of teachers in America and therefore an urgent need of educational technology was felt. Dr. Alvin C. Eurich and a little later his associate, Dr. Alexander J. Stoddard introduced mass production technology in America.

Team teaching had its origin in America in the mid of 1950's and was first started in the year 1955 at Harvard University as a part of internship plan.

In the year 1956, Benjamin Bloom from USA introduced the taxonomy of educational objectives through his publication, "The Taxonomy of Educational Objectives, The Classification of Educational Goals, Handbook I: Cognitive Domain".

In 1961, Micro teaching technique was first adopted by Dwight W. Allen and his co-workers at Stanford University in USA.

Electronics is the main technology being developed in the beginning of 21st century. Broadband Internet access became popular and occupied almost all the important offices and educational places and even in common places in developed countries with the advantage of connecting home computers with music libraries and mobile phones.

Today's classroom is more likely to be a technology lab, a room with rows of students using internet connected or Wi-Fi enabled laptops, palmtops, notepad, or perhaps students are attending a video conferencing or virtual classroom or may have been listening to a podcast or taking in a video lecture. Rapid technological changes in the field of educational have created new ways to teach and to learn. Technological changes also motivated the teachers to access a variety of information on a global scale via the Internet, to enhance their lessons as well as to make them competent professional in their area of concern. At the same time, students can utilize vast resources of the Internet to enrich their learning experience to cope up with changing trend of the society. Now a days students as well teachers are attending seminars, conferences, workshops at national and international level by using the multimedia techno-resources like PowerPoint and even they pursue a variety of important courses of their choice in distance mode via online learning ways. Online learning facility has opened infinite number of doors of opportunities for today's learner to make their life happier than ever before.

It's National Get Organized Month - here are some great resources




January is National "Get Organized Month" so I decided to share some resources on getting organized. There are some great sites out there too, including the National Association of Professional Organizers.

I am a type A personality in many ways and I've always been organized at work (not so much at home). As an engineer, it was vital to be organized. As a teacher, it was too, but harder to do. I learned some great things from United Technologies when I worked at Pratt & Whitney and Sikorsky Aircraft. They use a system called ACE, Achieving Competitive Excellence, and parts of it are related to having an organized work space so that you can be more efficient.


Technology is also a great resource for getting organized. I'm about 99% paperless - everything is either done electronically or scanned. I use Evernote extensively for staying organized.

Below are links, with descriptions, to help you get organized.


Evernote Resources
Evernote is the i-ching for organization. Save everything here, organized by notebooks, notes, stacks, and tags and searchable. Text notes, files, documents, web clippings, etc. It is my main tool for everything from lesson plans, to meeting notes, to personal information to photos and more.

Google Apps Resources
Google apps, like email and calendar, can help you get and stay organized with the features they have. Google Keep is a great, simple note taking app that also allows you to set reminders. I use this for quick to-do's and checklists.

Getting Organized Tips and Resources
I wrote this last January and it has some great tips and ideas for getting organized, along with resources. I even discuss paper planning here.

Taking Organizing and Planning Tips from Ben Franklin
Ben Franklin was great at being organized and had some great ideas that are used today.

Great Uses for Binder Clips
Binder clips can help you get organized, and not just by clipping papers together.

Tips, Resources, and Ideas for Going Paperless
Going paperless can help you get more organized - less clutter, less space needed for paper, and the digital versions are easily searchable.

All Articles Tagged as "Get Organized"
This will pull up a list of any blog post that I tagged as "get organized"

Getting Organized with Google Calendar
Tips on using calendar to get organized.

Getting your Lesson Plans and Room Organized for a Substitute Teacher
Life is much better for the sub, your students, and you when you return, when your lessons and classroom are organized.

Using Technology to Organize your Lessons and Resources
I was a much happier, more efficient teacher when I got myself and my lessons organized.

Getting Students and Teachers Organized
Some tips for students and teachers.





Modelling Tools for Education

Wednesday, January 29, 2014

This article is about the possibility of creating free online modelling tools for use in education. This would allow people to learn about a subject by modelling it. The semantic web makes it possible to provide tools and applications to allow modelling and collaboration at low cost. This could also aid engineers and scientists in communication with the public.

Many people who are experts in their field have insufficient time to learn programming, but still want to model the problems they need to tackle in their main occupation or learning. They try to achieve this aim on an ad hoc basis by piecing together information they hold in documents, sketches, spreadsheets, and that's available in systems provided for them by their IT supplier. Holding information in assorted documents is not conductive to efficient sharing and reuse of information. Dependence on information systems that are supplied and customised only by an IT department removes control from the domain expert.

The problems that have developed as a result of the above situations are -

o The skill set of engineers in the UK does not match what is required by industry. Industry wants engineers who can solve problems as a team but most modelling tools are complex, they are all different from each other, and so need specific training, These tools don't share information easily or encourage enough collaboration.

o Because of the problem above, universities are torn between teaching the theoretical underpinning of engineering, and the practical skills of modelling problems. If easy to use collaborative modelling tools become available, universities can teach theory and allow students to apply it in case studies, thereby incorporating both research and practice in their projects.

o Researchers become isolated from lecturers and vice versa as there are insufficient cheap and easy to use collaboration tools that can be used for both research and teaching. There is a need for new modelling tools for teaching that researchers can develop, and lecturers can then also be involved in an interesting research project.

o There are too few tools available for early stage modelling of engineering problems such as a new product design, when there is insufficient information for tools such as CAD (Computer Aided Design) and Finite Element Analysis.

o There is a large tools gap between those an engineer or student might use for simpler problems (such as spreadsheets) and the high end expensive tools such as CAD. This leaves no path for students and engineers to improve their modelling skills systematically and cheaply.

o The public do not understand science and engineering sufficiently, partly because there are too few modelling tools that can readily be accessed to act as a communication aid to the public using interactive technologies.

A solution to these problems is to supply people with the open source tools they need to become end user modellers. This can be part of an overall aim to enable and encourage end user programming and so release the capabilities possessed by domain experts in modelling their problems. This can enable a much faster iterative process of model development, visualisation and rework to enable better product design. To enable this it is important to provide a modelling environment that will cost nothing to use and that will have examples, explanations and instructions together with a high level user interface to maximise ease of use, and minimise the need for programming skills. Then this would be ready for widespread use in teaching and for student projects, the first step is to prototype the modelling technologies.

Such a project should begin by creating web based models for problem solving in partnership with industry. This learning materials should be made available for widespread use. At present there are not enough educational materials provided by universities (other than the Open University) as open access rather than in internal university E-Learning environments. The modelling project could begin with a single university or a small group and particular subjects and broaden by promoting the use of the modelling system in other universities, colleges and companies through national educational and business associations. To achieve these aims lecturers and students should be involved in the creation of the modelling system and use of this system (depending on the course and the skills of those involved in it). A useful aim would be to use the modelling system to promote engineering, and engineering solutions to problems (environmental problems for example) to a sceptical public who see the profession as poorly paid and dirty, 'House of Lords Select Committee on Science and Technology report science and society' [1], and remote from the public [2]. This dissemination could include schools libraries, and media.

These aims are influenced by the theory of constructionism explained in [3], this involves understanding problems by modelling them.

References

[1] Select Committee on Science and Technology Third Report Ch 2:Public Attitudes and Values-Attitudes to engineering 2.39.

[2] Canavan B, Magill J, Love D, 2002, A Study of the Factors Affecting Perception of Science, Engineering and Technology (SET) in Young People, International Conference on Engineering Education, August 18-21, 2002, Manchester, U.K.

[3] Resnick, M., 1996, Distributed Constructionism, Proceedings of the International Conference on the Learning Sciences Association for the Advancement of Computing in Education, Northwestern University - http://llk.media.mit.edu/papers/Distrib-Construc.html.

I have a home page at http://www.cems.uwe.ac.uk/~phale/ that explains my PhD research related to this subject and has examples.

I also have a Modelling page at http://www.cems.uwe.ac.uk/amrc/seeds/Modelling.htm

Obtaining an Online Journalism Education

Monday, January 27, 2014

When looking to pursue a career in journalism you can gain the necessary education by enrolling in an accredited online educational training program. Training to work in the filed of journalism will give you the opportunity to enter into an exciting career. Education is possible through online schools and colleges, and will allow for leisurely study from the comfort of your own home. Obtaining a variety of degrees can be done by completing the required educational requirements in a number of specialized areas.

*Freelance Writing

Gaining an accredited online education in freelance writing can be done through a variety of schools and colleges. You can prepare for the career you wish to enter by completing all required coursework and training in this area. Coursework may include nonfiction, professional writing, fiction, marketing and sales, business writing, and much more. Coursework will help prepare you for an associate level degree in this career field. With an accredited online education you will be able to seek employment in a number of areas. Training will provide you with the skills needed to work for:

  • advertising agencies
  • magazines
  • newspapers
  • publishing companies

...and much more. Obtaining an accredited online education in this area of the field will open up a number of exciting career options for you to pursue.

*Journalism

You can pursue an accredited education in journalism by enrolling in an online school or colleges. Training can be completed at various levels including associate, bachelor, and master degree levels. You can prepare for your desired career by choosing to online degree program you need to enter into the career you long for. Training can include a variety of subjects that will reflect your desired career. Coursework may cover subjects such as news editing, reporting, media writing, article writing, proofreading, and many other related courses. Studies in these areas will give you the knowledge and skills you need to enter into your desired career. Career possibilities can include working as:

  • newscasters
  • editor
  • public relations specialist
  • magazine reporter

...and a number of other professionals. When you choose to pursue an accredited online education in this field you can expect to obtain the quality education you need for a successful career.

By choosing to pursue a career in journalism you will be able to seek employment directly after graduation and work in technical writing, editing, reporting, and much more. Higher educational training will also help you prepare for work in media communications and other related areas that incorporate journalism techniques into careers. You can start by finding a program that meets your needs and enroll today.

By obtaining an accredited journalism degree from an online educational training program you can receive the best quality education available. Entering into the field can give you the career you dream of. Agencies like the Distance Education and Training Council ( http://www.detc.org/ ) are approved to provide full accreditation to qualifying online programs. You can make sure your desired education and career will be of quality when you ensure that the school or college you choose is fully accredited. You can start by researching programs and finding the one that best fits your individual career goals and enrolling today.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised on PETAP.org.

Copyright 2010 - All rights reserved by PETAP.org.

MonioMap - visual mind map of your Evernote notes and notebooks


Mohiomap logo

I use Evernote a lot. I have about 100 Notebooks and close to 6,000 notes, so it can get a little overwhelming at times. I use tags and Evernote's search is great and the related notes feature helps find other info, but I just learned about a new service, made for Evernote, that turns your Evernote notes and notebooks into a mind map. It's called MohioMap.

MohioMap takes all of your Evernote notes and data and creates a visual map. It makes it easy to navigate and see connections. The center is your account and then it branches out by notebooks and notes. You can view the notes in Mohiomap or open in a new window or in Evernote itself. You can pin nodes on the map and view by relevance to points you click on and you can even drag and drop tags from one node to another, making it easy to connect notes by tags.

It adds another layer of functionality to Evernote.

Here is a view of mine for just my data for my CIO section:



Go to the site, create a free account, confirm your account and provide MohioMap with access to your Evernote account and you are all set.






Related:

Evernote for Education Resources

My Workflow as CIO - includes heavy use of Evernote




Online Education - A University on Your Desktop

Saturday, January 25, 2014

Online education is spreading across the globe like a wildfire fueled by textbooks and periodic tables. Millions who previously thought that a college degree was firmly out of their reach have discovered that all it takes to attend college in today’s world are the combination of a few free hours each day and access to the Internet. Perhaps because of the ease of taking classes at one’s leisure, online education continues to be growing trend in the United States and around the world.

Online Education Equals Big Business

Originally conceived as a way for adults to earn a GED or college degree later in life than usual, online education or “distance learning” has spread to the point that people of all ages are now involved. Children as young as the fourth grade level now have access to online education in many areas, using it as a supplement to or in place of traditional classes. This translates into dollars and sense for the business community and, according to a November 2004 report on CNN’s website; it was predicted as early as 2001 that online education would become a $23 billion industry by the end of 2004.

With Online Education Everybody Wins

Part of the appeal to online education is that it is literally good for everyone. Educators can enter a new job market in writing and implementing an online curriculum and can use this income to supplement the earnings that receive from classroom education. Students of all ages have an alternative to traditional classes in which they can learn without the interference of other students’ behavioral interruptions. Adults who may have missed out on their high school diplomas or college degrees now have the opportunity, through online education, to complete or further their studies without the scheduling problems that may have made this impossible in the past. The public benefits from saved tax dollars; every student that participates in an online educational program represents a reduced burden on the taxpayer funded public education system. Finally, online education offers businesses the chance to educate their workforce at a lower cost and the benefit of a generation of computer literate and more highly educated prospective employees entering the job market.

Online education saves time, money, and offers opportunity to those who may have never had it in the past. It may truly be the wave of the future.

To view our recommended sources for online education and
degrees, visit us here Recommended Sources For Online Education [http://www.ezerk.com/articulos.php?category=47].

Life Centered Career Education

Life centered career education address the needs of students with learning disabilities, students with mild mental disabilities and students at risk. The curriculum includes various training programs that provide education and training to develop skills useful to this challenged segment of society. These programs teach students to function independently and productively as family members and citizens. The process of learning incorporates training in liaison with family members or available friends.

The first step in the training process is to assess individuals and determine whether such training would be beneficial to them. For this purpose, there are various verbal and non-verbal tests.

On the basis of these assessments and certain observations, a student is accepted in the correct type of training program. The present level of competencies is determined and an individual educational program (IEP) is prepared with a set of objectives. This plan is a program of education for the particular student. Systematic instructional content is prepared and elaborated into a curriculum in accordance with the Individuals with Disabilities Education Act.

Life centered career education allows society to address the needs of the physically or mentally challenged segment of population. The main components of this training are daily living skills, personal-social skills, occupational guidance and preparation.

The curriculum focuses on reaching the goals with a lot of flexibility provided to the trainer and the student.

Daily living skills segments teach students to manage day-to-day tasks such as personal activities, food preparation, household management and personal finance management. ""Personal social skills"" segments focus on relations with other people. These enhance the self-confidence of the student and hence improve his decision-making skills. Lastly, a very important part of the training is to find a suitable job for the candidates. Life centered career education addresses this concern by training students and providing occupational guidance according to the specific competency skills.

Assessment is a very important part of life centered career education. It includes various assessment devices along with the requirements for testing. Overall, life centered career education opens up opportunities for growth and personal satisfaction to the people who participate in these programs.

Online Education

Friday, January 24, 2014

More college students than ever are turning to the internet for their education and with good reason. For traditional and nontraditional students, undergraduate and postgraduate degrees, and even more specialized technical training, the internet and online learning offers many new opportunities for students of all kinds. Because almost every home and business has access to the internet, online college education has become a possibility for a much wider variety of students. This provides an easy, convenient way for students to further their education from their own homes. The popularity of online universities is evident in their enrollment. Some universities have over 100,000 students.

Online college education is especially useful for nontraditional students. Many students returning to college at an older age must juggle a full time job and family as well as their education. An online education allows these students to learn and earn their degree on their own time, as opposed to being required to be in classes at a certain time each day. As a college education becomes more important for career advancement, many people have realized that they need more than a high school diploma. For these older students, it is not practical for them to return to a college campus to ear their degree. These students will benefit from an online education.

However, earning a degree online is not only for nontraditional students. With the rising cost of tuition, many traditional students find that they need to work a full time job in order to afford a college degree. For these students, an online degree provides the schedule flexibility they will need for earning any degree they choose. Many students also enjoy the freedom an online education provides in their choice of location. They are free to live in the same area, without having to move to the location of their college or university.

An online college education is also particularly useful for graduate students in earning master’s or doctorate degrees. For students who have already incurred student loan debt and need to work full time jobs, an online education provides the flexibility they need to be able to earn a degree as they work full time. Online education also provides post-graduate students with an opportunity to remain in the same location while receiving their degree. Many times it is a struggle to find a university that offers the advanced degree a student seeks within the student’s area. Earning a degree online eliminates this problem.

One valuable tool to use in searching for an appropriate online university is [http://www.online-training-education.net]. By using [http://www.online-training-education.net], students are able to find a wide variety of online colleges, universities, and training programs. More employments fields than ever require advanced degrees or training, and online education is an easy, convenient way of achieving the education necessary. Using [http://www.online-training-education.net] is a good way to find the particular degree or training you will need from the appropriate online education program. For students who are seeking to earn an bachelor, master’s, or doctorate degree or who are looking for further specialized training, online education is an important option to consider.

My top Android Apps for Educators

Thursday, January 23, 2014



I'm a huge Android user. I have my HTC One Smartphone and my own Nexus 7 tablet. In addition, my department uses Nexus 7 tablets for mobile access and some of our schools have Nexus 7 and Nexus 10 tablets.

I have a bunch of apps that I use on a regular basis, both when I was a teachers, as well as now as a CIO. This is my list of top apps for educators:



Gmail - email is the main way I communicate with my staff, vendors, and school admin and teachers. It is indispensable for me. I can easily check all of my email accounts (4).



Calendar - my calendar is so busy that I would be lost without this. What's nice is that my personal and work calendars are overlaid for easy viewing.



Drive - access and create/edit/share documents anywhere. You can even view and edit none Google Docs files using QuickOffice (see below) that Google bought and integrated into Drive.



Evernote -is my favorite, and most used resource. I had all of my lesson plans, resources, web clippings, lesson schedule, meeting notes, misc. notes, task lists, reference materials and much more on here as a teacher and I now use it for all of my notes, meeting notes, references, project planning and more . I can access my notes anywhere and can even share notes with others.



Google+ - this is how I connect with other educational, technology, and edtech professionals. Easy to use, great for conversations and tons of great people and communities on here.



Edmodo - this is a major component in our school district and used widely by teachers and staff. It provides some great features and resources and is free.


Student SIS System - access student information anytime. Teachers can also use it to take attendance and as a roll book during a fire drill.



Splashtop - I use this to access my desktop and/or laptop at any time from anywhere. It allows me to do anything on my Android device, including running Windows apps and accessing all of my files.




QuickOffice - access, view, and edit Word, PowerPoint and Excel files.Free version comes with phone and can view documents. Pro version adds editing for a fee.

Another feature of Android I love is the sharing. I can share from app to app with one click. Great for sharing resources with others.



Related:

Android for Education Resources

My Favorite Resources for Teachers and Students

Google for Education Resources

Essential Apps and Installs for Windows, Chrome, Android

Why I use Google's Products as an Educator





Online Education - A Time-Effective Mode Of Learning

Wednesday, January 22, 2014

Constructing one's daily schedule in the most 'time-effective' way is the key to success today, considering the pace at which everybody's life is running. Leverage the 'Time factor' and you have made it to the top. This explains the increasing significance of online education. This is why the number of online schools and colleges has increased significantly across in the United States (US) and other parts of the world. This indicates the growing shift towards online education.

Here are some of the most important advantages and benefits that online education offers, which you may consider in case you are looking out for various options to pursue higher education at your own pace and without disturbing your schedule.

Accessibility: Thanks to online education, the distance from the campus is no longer a barrier that separates education and the students. Today's generation of students has the advantage of utilizing their time effectively, since there is distant online education available to them. To access online learning, all that the students need to do is to install the contemporary communication equipment such as computer and Internet and enroll for the desired courses online.

Student-Centered Learning: The students dictate the learning experience in online education. Here because the teacher is not teaching you all the time, you have the liberty to prioritize your schedule and complete the assignments as per your convenience. In online mode of education, the students are at freedom to select their learning methodology. The choices available are audio, video, or oral components.

Fair Playing Field: Online education is growing in popularity also because it promises a level playing field for the people participating in it. Learning online does away the bias and colored decision-making based on ethnicity, physical appearance, race or gender of the student. Here, the sole criterion of evaluation is the performance of the student.

Convenience and Flexibility: Online mode of education offers the participants the flexibility of gaining access to the lessons online. This is very convenient and does not hamper the education process if the student is not staying at a convenient location. Moreover, online education and learning has overcome the barrier of time. This allows the students to attend lectures for various subjects as per their schedules. Therefore in online education the students have an opportunity to set the priority of their schedule and execute the tasks at hand accordingly.

Most students prefer online education because it eliminates the necessity of them going away from their parents to pursue their goal. With online education all you need to succeed in your courses is installation of contemporary communications equipment and motivation to succeed.

Interaction: Online mode of education offers an opportunity of purposeful interaction to the students at a higher level with their instructors as well as with their fellow students. The courses in online mode of education are designed in a way that each student gets an opportunity to offer their contribution to the discussions related to a subject and offer peer reviews.

Thus online education helps in creating an environment wherein the students get opportunity for free dialogue delivery and education becomes a positive experience.

Two great teacher blogs showing uses of Evernote as teachers

Tuesday, January 21, 2014



I'm a power Evernote user and have documented a lot of ways to use Evernote in education over the years.

I recently found two blogs from educators that show how they use Evernote as teachers and offer some great ideas and tips for other educators.



Jordan Collier has a great blog with a whole section on Evernote. He is on #8 of 50 planned posts with different ways school administrators and educators can use Evernote to be more organized and more effective. There are some great ideas here.



The Not Another History Teacher blog, also has some great posts and tips for using Evernote in the classroom. Justin Stallings, another Evernote power user like me, is guest posting these articles.

Evernote is a great resource for education, and is free. If you haven't tried Evernote out yet, create a free account and read some of the posts on my blog and the two above for ideas on how to use it.


Related:
Evernote for Education Resources




Education Software For Children and Adults

Monday, January 20, 2014

Education software is available on an incredible number of topics for children and also for adults. There are software programs for children from infants to teenagers in reading, math, geography, foreign languages, art, music and many other topics. Children's education software allows them to learn through interactive play on the computer.

For adults, software can be found for achieving many educational goals, including adult literacy, foreign languages, and learning to play a musical instrument.

Children's Software Featuring Popular Movie and TV Characters

Some popular animated characters in children's movies and television shows are in education software made by various companies. Winnie the Pooh, for example, stars in Disney's preschool software that teaches the alphabet, numbers, colors, and sorting. Disney/Pixar has software for grades 1 and 2 that features Buzz Lightyear, the popular character of the movie Toy Story. Blue, the dog in the television show Blue's Clues, is featured in several preschool and kindergarten software programs that are produced by two companies: Humongous and Infogrames.

Software Featuring Popular Children's Book Characters

Clifford the Big Red Dog, a well known character in children's books, is featured in software produced by Scholastic Books. The Magic School Bus, a popular science cartoon book, is featured in science software produced by Microsoft. The ever-popular book Green Eggs and Ham by Dr Seus is featured in The Learning Company's software for reading, rhyming, and skills.

Other Creative Children's Software

There is also software that is very engaging and educational, although it does not have popular characters from books and the media. The On Track line of software produced by School Zone Interactive offers numerous reading and math products for children. Lego Media has educational software for preschool and kindergarten that feature lego people and buildings. Jumpstart software, which is produced by a company known as Knowledge, is designed for every grade of elementary school. Knowledge also introduces children aged 5 to 7 to music in software called Adiboo: Discover Music, Melody & Rhyme. Topics Entertainment is one of the few software companies that offer programs for older children, such as Math and Science Excelerator for children aged 8 to 11. An excellent software program for introducing children to foreign languages is: "KidSpeak Spanish, French, German, Italian, Japanese," made by Transparent Language.

Adult Education Software

There are many companies selling a wide variety of software programs for adults. The most well known adult software for foreign languages is made by Rosetta Stone. The Education Activities Software company offers a series called Reading in the Workplace, with versions for jobs such as clerical, health care, electronics, and food service. The EAS math software includes programs for algebra, integers, geometry and also a program on Math for Everyday Living. The science software has topics such as: Photosynthesis; Genetics and Heredity; and the Human Body. Many companies offer software to help people study for the GED test, which is equivalent to a high school diploma. There are many software programs that teach people how to play a musical instrument. Piano instruction software, for example, is sold by Adventus, eMedia, Alfred Publishing, and Selectsoft. 

Education for the Advancement of Women and the Social Development of the Planet

Saturday, January 18, 2014

Not often does it fall to individuals to be a part of history in the making. For the few who are given that privilege, its true value can only be estimated only in hindsight. More than 150 years ago in a garden at Badasht, Tahireh - Iranian poet and revolutionary - renounced her veil and before the stunned participants announced through the power of this deed a new age in the cause of women. Four years later, at the moment of her execution, she cried "You can kill me as soon as you like but you cannot stop the emancipation of women".

One and a half centuries later, and a decade into a new millennium, I pause to remember Tahireh, and all those men and women since, who have kept the flame of her cause burning brightly down all the years and passed this torch on to our generation here today; another people, another land, another century. In my mind they remain with us, and will continue to inspire and guide us just as we too must inspire and guide the generations still to come.

The Connection Between Education and Emancipation
In the globally disseminated statement "The Promise of World Peace" the Universal House of Justice describes the important connection between education and discrimination, stating "...ignorance is indisputably the principal reason...for the perpetuation of prejudice."

More and more we realise that if we are to change the cruel, destructive ways in which human beings treat one another, we must first change the way they think, and the things they value. Highlighting the supreme urgency of re-educating the souls and minds of humanity, H. G. Wells said "Human history becomes more and more a race between education and catastrophe."

A crucial aspect of this education which is necessary if we are to avert catastrophe and bring balance to the present state of disequilibrium, and which will eventually contribute to a new definition of humanity, is the process which some have called the 'feminisation' of the planet.

'Abdu'l Baha, son of Baha'u'llah, Prophet Founder of the Baha'i Faith, described this process;

"The world in the past has been ruled by force and man has dominated over woman by reason of his more forceful and aggressive qualities both of body and mind. But the scales are already shifting, force is losing its weight, and mental alertness, intuition and the spiritual qualities of love and service, in which woman is strong, are gaining ascendancy. Hence the new age will be an age less masculine and more permeated with the feminine ideals, or, to speak more exactly, will be an age in which the masculine and feminine elements of civilisation will be more properly balanced."

The first entry in Collins Dictionary defining the word education is " the act or process of acquiring knowledge...". This broad definition vastly extends the sphere of education beyond that limited and formalised type of education provided by the state school system. Clearly 'the act or process by which we acquire knowledge' takes place on many levels. One purpose of this paper is to identify some of the primary ways in which we have acquired our present beliefs about the role and value of the sexes, and to suggest positive directions for future educational change.

True Education Creates Enduring Change
The real value of education lies in how it permanently changes our behaviour and our thoughts. Professor B. F. Skinner offers this definition; "Education is what survives when what has been learnt has been forgotten." People can learn to behave in outwardly politically correct ways, but the real challenge is to so internalise new values that they become an inseparable part of the individual. This is what Baha'u'llah asks of us when He calls for us to become "a new race of men." Steven Covey, author of "7 Habits of Highly Effective People" says "What we are communicates far more eloquently than anything we say or do." How you behave in your day-to-day life is a truer indication of your inner beliefs than are the words you speak. For this reason we need to focus upon our deeds rather than our words. Baha'u'llah says "The reality of man is his thought, not his material body". In seeking to promote the advancement of women, we need to retrain thoughts, attitudes, beliefs and values. We need to do this for ourselves as individuals, but we also seek to influence others at every level of our personal and collective lives.

A popular catch cry of feminism has been the statement that "The personal is political". "The Promise of World Peace" describes how personal attitudes do indeed have political and international consequences, stating that denial of equality "promotes...harmful attitudes and habits that are carried from the family to the workplace, to political life, and ultimately to international relations."

In the article 'Training for the Year 2000', James Aggrey maintains that the education of girls is of the greater importance because "To educate a man is to educate a single individual, but to educate a woman is to educate an entire nation." The words of William Ross Wallace that 'The hand that rocks the cradle Is the hand that rules the world' have become legendary.

An earlier quotation from 'The Promise' described how inequality promotes harmful attitudes and habits which men carry with them into all spheres of life. It continues by saying "Only as women are welcomed into full partnership in all fields of human endeavour will the moral and psychological climate be created in which international peace can emerge" and in the subsequent paragraph states "...it is through educated mothers that the benefits of knowledge can be most effectively and rapidly diffused throughout society."

Here then are two key factors in the education and feminisation of our society;
* the education of women which will enable them to participate equally in all fields of human endeavour and in doing so become in themselves a source of education; a 'feminising influence' to others
* the crucial role played by women in the education of the coming generation

The Education of Men is Crucial to True Equality
It is impossible to consider the issue of the advancement of women as belonging to women alone. In fact the Universal House of Justice states it is an issue that men too must own;
"It is important to acknowledge that the wellbeing and advancement of men is impossible as long as women remain disadvantaged. Men can not be happy whilst women are oppressed, and neither can they hope to remain unaffected by the changes women are making for themselves. The growth and development of women needs to be balanced by complementary growth and development on the part of men."

Poet and pacifist Robert Bly stated:

"Contemporary man is lost... damaged by a childhood lack of contact with a strong male figure to initiate him into manhood. He has become a "soft' or naive' male, who, by rejecting the aggressive and obnoxious male traits that he has been taught women dislike, has also abandoned the forceful and heroic aspects of masculinity, to the detriment of society."

Christchurch psychotherapist Paul Baakman bluntly observed "No wonder when boys grow up they can't talk with other men, they've never learnt to talk with their bloody fathers."

The N.Z. Dominion newspaper carried a report of an 11-country study of parental involvement with children. The study reported that "Preschoolers worldwide are alone with their fathers on average less than one waking hour a day...". In their survey of the routines of four-year-olds, researchers found young children were rarely in the sole care of their fathers, regardless of the culture, and the article quoted an editor of the study as saying that "It certainly indicates that the rhetoric of equality and the male taking his share of the responsibility for child-rearing is a lot of talk but certainly not a lot of action."

Sandra Coney writing in the N.Z. Sunday Star Times (22.1.95) describes how faulty perception of male roles in society creates negative behaviour patterns which may have contributed to that country having the world's highest youth suicide rate, reporting;

"Research by the Alcohol and Public Health Research Unit at Auckland University found low self esteem was the dominant characteristic of today's young men.

The men's peer group was their principle source of belonging, support and acceptance. The group's solidarity was reinforced by drunken, foolish exploits which won approval and became part of the lore of the group.

Women threatened the young men and the cohesion of the group. They represented commitment, responsibility and the possibility of rejection. The men protected themselves from this by being hostile and offensive around women.

The cultural context we provide for young men is all wrong. We expect, even tolerate their antisocial behaviour. Fathers provide poor role models as husbands and fail to develop emotionally close relationships with their boys."

And, as final evidence of the faulty role modelling of males in Western society, let's not forget comedian Rod Dangerfield who also suffered from low self esteem as a child, and complained; "Once I told my father, 'Nobody likes me'. He said, 'Don't say that - everybody hasn't met you yet." "

The need to develop positive sex roles is common to both men and women, and presents an important challenge for our communities in order to heal past sufferings and bring about personal transformation, through identifying and developing strong options for the future. As Elizabeth Kubler Ross said; "I'm not OK, you're not OK, but that's OK".

'Abdu'l-Baha emphasises that the equality of men and women presents issues which will negatively affect us all until they are resolved;

"Until the equality between men and women is established and attained, the highest social development of mankind is not possible....Until woman and man recognise and realise equality, social and political progress will not be possible."

Supporting the advancement of women is clearly in the interests of men, on many levels. Because women are the first and most influential trainers of sons, their development will in turn enrich men, who will be better educated from the earliest years at the hands of proficient mothers. When fully one half of the world's human resources, lying largely untapped in the hearts and minds of women, are released and developed, the potential for global transformation on every level is profound. Therefore, in view of the eventual advantages to both males and females, it is easy to see why Abdu'l-Baha states "The woman is indeed of the greater importance to the race. She has the greater burden and the greater work..." '

New Concepts of Power
Many people have felt the need to coin new terms for the advancement of women that are not burdened with the negative associations many now attach to the word 'feminism'. The term 'feminisation' has already been mentioned. Another phrase used by Maori in New Zealand-"mana wahine"-refers to a recognition of the rights of a woman to participate in all aspects of society. Until recently there have been clear distinctions between politically feminist and more spiritually-inspired thought. Feminism has focussed strongly on the achievement of equality through the acquisition of power by women. The spiritually-inspired ideal seeks power too, but in a different context. The development of a more balanced view was expressed in the opening address at the 1985 Nairobi Conference on Women by the Conference Secretary-General who commented ;

"Power, as it is increasingly seen by women today, is not a means of dominating others but rather an instrument to influence political, social and economic processes to create a more humane and democratic world. Will this vision be translated into reality? Let us hope so."

In this context women seek the power to influence, to have access to areas of human endeavour where our voices can be heard and our feminising influence, our 'mana wahine', felt. We seek for men to actively support us in becoming more educated, more influential. One potent means of educating others is through the 'power' of example.

Role Modelling
Role modelling is a popular term for what is referred to in Baha'i teaching as 'the dynamic force of example'. Tahireh was an early champion of this influence, in her challenging words to "Let deeds, not words, be your adorning." 'Abdu'l-Baha offered the example of His own life, saying; "Look at Me, follow Me, be as I am". The Universal House of Justice calls upon the Baha'i community to be a model.

Women have always exerted a strong yet often unacknowledged influence upon following generations through the power of their own lives. Macho Australian league player Alan Jones said; "What Australia needs today are examples and heroes, people and standards to look up to and live by. My mother will always be my hero."

The powerful attraction exerted by mothers makes them important teachers and role models for better or for worse, whether they do so consciously or unconsciously. Even the physical proximity of mothers is powerfully attractive; Helen Keller recalled; "I used to sit on my mother's knee all day long because it amused me to feel the movements of her lips and I moved my lips too, although I had forgotten what talking was."

The creation of more role models for young women was considered to be one of the lasting benefits of Women's Suffrage Year. Our communities need to consider how we can promote good role models for both our male and female children, within our families and within wider society, in day-to-day life and in their formal education.

Women's History
How well does the present system of state education promote healthy sex role attitudes? Personally speaking, my own experience of school inclines me to the same view as rugby-playing All Black Andy Haden who said "I make no secret of the fact that I went to school to eat my lunch"

Does the content of our formal education promote healthy attitudes free from prejudice or is prejudice still perpetuated in ways which are especially dangerous because they are so insidious, subtle and deceptive? Our present education system is in reality only a narrow slice of human knowledge; it omits the input of many cultures and, with few exceptions, fully one half the world's population since it is largely the history and knowledge of men. It denies intuition, and creates an artificial separation of church and state, of science and religion, of materialism and human values.

For example, Rosalind Miles, in 'Review of The Women's History of the World' tells us what we could have been, but were not, taught, that;

"Aspatia, a women of Miletos was Plato's principle teacher.

Aristoclea, another woman, taught Pythgoras.

In the fourth-century Alexandria, Hypatia, again, a woman, invented the astrolabe, the planisphere and a hydroscope, Artemesia in the command of the fleet, defeated the skilful Athenians near Salamis.

Mary Reiber was transported to Australia in 1790 at the age of 13, for stealing a horse; she was to become a grain trader, hotelier, importer, property developer and shipping magnate."

It is no surprise that girls have grown up burdened by a belief that they have only a narrow sphere of influence and opportunity in the world, whilst males have an opposite but also burdening belief that they must know everything. This societal pressure has produced what was wittily described in an article called "Male Answer Syndrome; Why men always have opinions, even on subjects they know nothing about." I admit the tone of this article is a little flippant and unscholarly, but readers who are able to approach it with a sense of scientific detachment can easily recognise the key point, which is of course an exposure of the tragedy of faulty sex role stereotyping.

Mothering
Politically-slanted feminist conceptions of power usually diminish the role of motherhood with its attendant physical and historical limitations and restrictions. Spiritually-based teachings on equality place great emphasis on the role of women as mothers. Indeed, this is the area in which women have the greatest manifestation of their power. 'Abdu'l-Baha states that the greatest of all ways to worship God is to educate the children and that no nobler deed than this can be imagined, thus acknowledging the primacy of mothers in their capacity to shape minds and souls during a child's most formative period. In this context it is mothers who, upon receiving the necessary education and resources to maximise their own potential, can "..determine the happiness, the future greatness, the courteous ways and learning and judgment, the understanding and faith of their little ones."

The role of women in educating children, particularly in early childhood, provides the vital foundation for the collective education of humanity, for it is in early childhood that values are most effectively transmitted from one generation to the next, and "....it is through educated mothers that the benefits of knowledge can be most effectively and rapidly diffused throughout society." It follows that the role of the family in the advancement of women is a crucial one for it is here that attitudes are most rapidly and effectively disseminated from the individual to the family and ultimately to the world.

Therefore, in considering future directions in the advancement of women, primary considerations include;
* raising the status and perceived value of mothering
* providing training and resourcing for women to become competent mothers
* developing and promoting quality parenting programmes
* investigating and demonstrating how such mothering is compatible with full participation in wider human society
* providing good role models of this compatibility
* educating and supporting fathers, and providing strong role models
*fostering an understanding and value of the importance of families to the world
*fostering the development of scholarship and literature to develop new models for mothers, fathers, families, workplaces etc.

The Transmission of Values
A primary function of the mother is to teach good character and conduct, to train the children in values. Without morals or values, education can become as much a source of harm as advancement. G.M.Trevelyan observed of education that it "...has produced a vast population able to read but unable to distinguish what is worth reading."

There appears to be one noteworthy exception to the lesser role into which men have traditionally cast women. Those values which men may not be able to recognise in women collectively, they are often able to appreciate in their own mothers. The musician Glenn Miller testified to his mother's training in values, describing her as "The inspirational head of a family in which she tried hard to establish an exceptionally high code of morality and a really deep-seated and lasting mutual love."

Len Evans said of his mother; "There was great love, affection and care, but there was also a rigid code of conduct which followed her perception of exactly what was right or wrong...inflexible, stubborn perhaps, but also totally honest, upright, endearing and supportive. A woman to be reckoned with."

The development of courses such as The Virtues Project, a global grassroots initiative inspiring the practice of virtues in everyday life, have proven to be effective first steps in helping mothers and fathers raise a new generation committed to equity, justice, cooperation, peacefulness and those other divine qualities which will transform individuals, galvanise nations, and unite the world.

Ultimately, all those who labour in the cause of the emancipation of women must realise that concepts of equality, unity and equity are spiritual concepts. Their true attainment is reached only through spiritual striving, They cannot be lobbied, legislated or demonstrated for. Feminism for the most part seeks to create outer forms and representations of equality, but it is not looking to the only sure and underlying source of sustained unity which is achieved through spiritual education which begins in the family.

Peace Issues
New Zealand is distinguished for being the first country in the world to grant votes for women; it is also a country distinguished for horrific loss of life on the battlefields of the twentieth century.

"My poor little New Zealand" said James Herbert Henderson. "Exporting frozen meat in peace, live meat in war."

Women are the most important factor in world peace; surely the present day battlefield of women, having attained distinction in winning the vote, is to become distinguished in the pursuit of a peace which will preserve the lives of sons and grandsons to come. The Universal House of Justice states;

"The emancipation of women, the achievement of full equality between the sexes, is one of the most important, though less acknowledged prerequisites of peace. The denial of such equality perpetuates an injustice against one half of the world's population and promotes in men harmful habits that are carried from the family to the workplace, to political life, and ultimately to international relations. There are no grounds, moral, practical, or biological upon which such denial can be justified. Only as women are welcomed into full partnership in all fields of human endeavour will the moral and psychological climate be created in which international peace can emerge."

The peace which spiritually-minded women seek is not to be gained by waving banners and lobbying politicians, but by creating in our human society a climate both moral and psychological, in which the attitudes of peace will gain widespread acceptance. The process of the feminisation of the workplace will introduce into daily life those qualities essential to the creation of a peaceful world, as women model the reality of "Abdu'l-Baha's words that "...women are most capable and efficient...their hearts are more tender and susceptible than the hearts of men...they are more philanthropic and responsive toward the needy and suffering...they are inflexibly opposed to war and are lovers of peace."

When women, aided and encouraged by those very men whose own lives are most at risk from war, achieve full partnership in all areas of influence and decision making, the qualities of tenderness, compassion and peacefulness will prevail in human affairs, and the Most Great Peace, the Kingdom of Heaven, will come.

I began by recalling the events of the conference at Badasht, and the occasion on which Tahireh chose to announce the liberation of women from the shackles and veils of the past. I close with those same words from the Qur'an with which Tahireh, the Pure One, concluded that address, and which foreshadow the age of peace to come;

"Verily, amid gardens and rivers shall the pious dwell in the seat of truth, in the presence of the potent King."

How Social Media is Redefining Selling From the Stage

One of the most fatal marketing mistakes to make is to sell from the state. Small business owners, professional salespersons, entrepreneurs to C Level executives have experienced this faux pas if not at least one time to dozens of times.

For example, you attend a conference or similar business learning event and in many cases you have exchanged your profits or your disposable income with the hope or better yet the goal to walk away with:

  • New way to think
  • An idea to increase sales
  • Strategy to improve productivity

You sit in your comfortable or probably more uncomfortable seat to listen to what you believe are some gems of wisdom to take you from where you are now to where you want to be. Suddenly your ears pick up and you hear the last thing you want to hear that dreaded sales pitch.

Now sometimes this fatal marketing "faux pas" comes half way through the presentation or at the end. Regardless of where this appeal is made, your eyebrows and possibly even hackles have been raised. What then happens is you become suspicious of all future events even those offered by different organizations or individuals because no one wants to be sold from the stage.

Now with the expansion of social media this poisoned marketing action has now evolved to selling from the page. Read the Tweets, Facebook wall writing or Linked In discussion posts and instantly any small business owner, salesperson, entrepreneur or C Level executive can quickly see the plethora of selling from the page. Many of those engaged in this first phase of the sales process where they attempt to gain attention and to build the relationship just skip right over it. They immediately jump into spewing the 3Ps virus of product, price or proposal or what Jeb Blount in his book People Buy You as "pump and dump."

Individuals who do deliver such messages are engaged in the traditional sales or product based marketing instead of education based. Their goal is not to educate and create value, but rather to overwhelm their potential customers (a.k.a. prospects) with what they know about their products or services. In many cases, these salesperson disguised as marketers are truly clueless about the value their products or services deliver.

So how does one determine if someone is selling from the page or not? One way is to see if the URL within the message takes you to a squeeze page where you are immediately asked to buy something. This page may be a very long and well-written sales letter.

Another way to determine is if you go to the page, attempt to leave and then receive a message are you sure you want to leave? If the words (copy) on the page truly provided value, why must there be such a message?

Many authentic salespersons will write articles, leave thoughtful words such as the quotes of others or even pose a great discussion questions. Their goal is to share and educate not to sell. By proving their expertise by not selling, they have enhanced their credibility and have begun to build that necessary relationship.

Social media may have changed the marketing platform, but this one thing does not change. People will buy from people they know and trust.

 

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