When it comes to delicacy I love to talk about it. I love great food. I love eating. I love great chocolate, good coffee and good cheese. I love to cook and bake... I think I should have been born in Paris France and have my own gourmet store or a restaurant. I love to invite people to my house and treat them right and bring the best food to them... I love to entertain and make my guests feel special...I love to be a hostess and see smiles on people faces and feeling of happiness.. I love to see the result of my cooking and baking and sometimes simply just entertaining.
I am sure you understand where I am going with that. Social Media Marketing is a like a gourmet food store. There are variety of foods and delicacies and some of us come and just take what we need and go home with it. Social media content is our our delicacy. What we put in front of our viewers is what we get back. Do we really put the best out to our viewers and get the feedback so we know what to do next? Do we really interact with people? Do we satisfy our hungry customers with good food or just something to throw to them just to keep them quite? How do we treat our customers?
First, the content we put out there must be our delicacy. If we focus on giving the free valuable training, tips and just good stuff people want and need that offers change in their life, career, relationships, they will come back for more. They would not care about the price of your product because they know YOU are A REAL DEAL. It is like eating cheap cheese or buying real french brie that costs much more but the experience is divine. The rich social media content brings the feeling of pleasure and personal happiness as the best delicacy. YOU INC becomes that special stop for your audience to get the best and learn from the best.
Secondly, you must have fun with the delicacy. You must enjoy what you serve and what we eat too. You must enjoy being in social media arena and also being able to interact with your customers because they are your main judges but also your best helpers to make your business better. You must learn to listen to them and accept even constructive criticism.
Third, you must learn how to maintain the relationships. Do not just tease people with good stuff once.. Imagine, if you are a hostess and you invite people to your house and you serve a great dinner and nice china and your food is great and hospitality is outstanding. You may do it once or twice and then you get tired and forget about it. You serve out of the paper plates and cheap food for them to eat. You think they will take what comes their way. There is nothing wrong in serving on paper plates but it is about ATTITUDE toward your customers matters. Make sure you are consistent in your efforts. That is the key to successful marketing and getting results you truly want. Then, your viewers and your customers will know that you are planning to stay in business.
Fourth, make sure educate people properly. Provide truthful information without hype.. People will eventually taste it and see if it was a real thing or not, like that expensive cheese I talked to you about. They will know it fast. Once they taste the real stuff you offer they will never go back.. That is how you can stop pitching them your offers by serving what their heart desires and what they truly want. You will be able to to gain credibility and respect in your community and people will be attracted to you because they will love the experience working and learning from you and getting results from your education and service. It is all about attitude. Be authentic. Give the BEST! It will come back to you many times more!