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Why Virtual Assistants Should Embrace Social Media

Wednesday, February 12, 2014

As the popularity of the Internet continues to rapidly grow, so does the influx of individuals beginning an Internet business. One of the most popular and more lucrative Internet undertakings are Online Assistant businesses. Virtual Assistants are known to be able to handle anything from soup to nuts for a business virtually. It is imperative that as the Internet evolves, VA's evolve as well. This will not only help their clients, but helps grow their VA business as well. A prime example of this is social media. This is defined as Internet based applications to improve social contact, communication, and networking. Facebook and Twitter are two of the top platforms right now.

VA's need to embrace social media for many reasons. The first is if they understand it and the best way to use it, it becomes possible for them to locate many new clients using one of these venues. Literally millions of people are using one or more of these platforms. As a Virtual Assistant seeking new clients, you are able to expose yourself and your business to a large audience. An audience that you would never be able to reach otherwise. A Virtual Assistant knows that their business success depends on getting their name out into cyberspace to achieve a constant flow of clients. No clients equal no business. Of course the more clients a Virtual Assistant can garner will result in an increased income stream too. With an increased income stream they are able to educate themselves in different areas to then be able to offer more opportunities and choice to their clients.

While embracing social media will help a Virtual Assistant grow their own business, it will also help their individual clients as well. Just as a VA needs to network with as many people as possible to grow their business, this is actually true with any business. The downside to this is that social networking can be a time consuming task. This is why more and more VAs are being hired by companies to perform this task. It allows them to focus on other areas of their business while being assured that an experienced qualified VA is handling their social media needs.

The mistake that many Virtual Assistants make is that they assume they are "experts" in the area of social media just because they have a Facebook and Twitter account. Social media in regards to networking for business is so much more then just a tweet or a Facebook posting. Before you offer social media management to your clients, be sure to educate yourself so you can provide them with top notch service. Doing this results in both a happy client as well as a happy Virtual Assistant.

Social media is currently all the rage and it shows no signs of slowing down any time soon. If you are a Virtual Assistant it is important to embrace its arrival and do all you can to make to work to your clients as well as your own advantage. You will be glad you did.

 

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