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Social Media Matters at Your Meeting

Saturday, February 22, 2014

In case you haven't noticed, social media (or new media, or social networking) is everywhere. Blogs. Facebook. LinkedIn. Twitter. YouTube. Flickr. The list of social media tools and applications goes on and on, and it's multiplying every day. As recently as a few months ago, businesses and professionals were asking, "Is this relevant to me/my organization/my industry/my profession?" It's hard to question relevance, though, when:

  • Facebook alone now claims over 250 million members. It's estimated that there are another 300+ million people engaged in other SM channels. Odds are, some of those people are your colleagues, employees, customers or prospects. You want to connect with them, right?
  • Over the next five years, Forrester Research estimates SM marketing to grow at an annual rate of 34 percent - faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums. That means SM marketing spending will hit $3.1 billion in 2014. The question is not whether you need to invest in social media marketing, but how do you spend wisely?
  • TIME magazine recently featured "10 Ways Twitter Will Change American Business." Has your business been impacted yet? If it hasn't already, it's very likely that it soon will be.

Whether you plan meetings for an association, non-profit, corporation, healthcare organization, Chamber of Commerce, government entity, or institute for higher education...

Whether your meeting objectives are to boost sales, increase employee engagement, build customer loyalty, or improve the quality of healthcare...

Social media is one topic you can't afford to leave off of your meeting agenda.

No matter your industry, no matter your profession, social media matters.

To learn more about social media's impact on corporations, associations, government entities, institutes of higher education and more, click here.



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