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Social Media Tips - Educating the Workforce to Create a Greater Online Presence

Monday, January 6, 2014

Within the last year many businesses have started using social media (SM) to promote their events and services. Using Twitter, LinkedIn, webinars, SlideShare and blogs, they are able to reach out to clients and potential clients. In one case that I am aware of, one company reported that 47 of their 51 events met or exceeded their attendance goals - the four that did not were the ones where they did not use any social media, just traditional promotional tools. Interesting!

Many community colleges, small business development centers, and consultants have been offering SM courses to executives and business owners. It is expected that this trend for education will increase dramatically as more and more businesses jump on the SM Juggernaut. One contact of mine recently told me, "If I don't master this social media thing, I will lose business." They enrolled in social media school the next day.

Strategic marketing and event planning firms use Twitter and Facebook to keep their audience up to date about their latest events. Not only do they find it to be an excellent way to keep their audience informed of what they are up to, but they find it is also an effective method to receive feedback about their events or events that people would like to see in the future.

Even huge Fortune 500 companies like Newell Rubbermaid who is a global marketer of consumer and commercial products has several of their brands including Sharpie, Rubbermaid and Graco using blogs and are using Twitter and other SM tools to enable two-way conversations with consumers.

It is vital in today's turbulent business economy that leaders champion the use of SM tools for all of their brands and encourage employees to become "brand ambassadors" online. Additionally, there must be one person who oversees the development and evolution of their social media policy and conducts training for marketing, customer service and other employees who want to utilize SM as a way to connect with and better serve their consumers.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about SM.

Do you want to learn more about Social Media?

If so, read about and download my brand new free industry research white paper Social Media: A Primer [http://drdavehaleonline.com/blog/new-social-media-research-white-paper/]



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