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How to Sell New Media Products

Wednesday, July 31, 2013

Print and other forms of traditional media companies are expanding their products and services to tap into the digital market. With everything from television to gaming systems going digital, it's not surprising that many traditional media organizations see the value of offering digital services to clients.

Even newspapers and magazines combine their advertising sales to include both print and digital runs, making new media sales jobs one in the same with traditional sales executive positions. Those working for even the oldest of traditional media companies are expected to promote both the standard print version and the internet version of advertising options to clients and are rewarded more generously for obtaining purchase orders that include both outlets.

As the digital trend continues to grow, so do the sales positions that require knowledge and skills in digital technology, products, and services. For this reason, more and more college students intending to go into the media industry are learning the skills necessary to perform well in new media sales jobs. This means that those currently working in sales will need to learn to sell new media products if they want to remain productive in the new market.

Learning the basics of all of the products and services you sell is a crucial part of being a good sales person regardless of what you might be selling. Jobs in new media sales are no different. In order to ensure that you are as successful as possible, you will need to familiarize yourself as best possible with the media services and products that you market to clients and potential clients.

Those sales people who know more than just the basics about the products and services they promote to clients are ultimately more successful than those who know only the basics. In other words, the more familiar you are with the technology, lingo, and potential benefits of new media, the better you will perform in new media sales jobs.

Selling a client on an idea or a product with which they are completely unfamiliar, or on which they have only limited knowledge, will require a lot of work on your part. You will need to educate the client on what the product or service will do for their company and the manner in which it accomplishes improved sales, brand recognition, or customer favor.

This means that new media sales jobs are just as much about educating the client as they are about selling a product or service. You will need to know enough about digital technology, traditional and new media integration, and the manner in which businesses can improve their own performance through the use of new media marketing campaigns.

Jobs in new media sales will challenge you to continue to learn throughout your career. As technology and digital services continue to advance, you will also be required to advance your knowledge in order to keep up. These jobs make for a challenging but rewarding career.

Promoting Quality Education in India

Monday, July 29, 2013

Education in India isn't something a new concept. It was always an integral part of the very foundation of the Indian society. With modern India, education too has taken a giant leap which has captured global attention not because of the number of illiterates the country has but the quality of education system it has evolved. The Indian economy has observed an immense growth in the recent past as an effect of the flourishing literacy rate in the country. With the history stretched back to the times of Vedas, Puranas, Ayurveda, Yoga, Arthasahtra...extending from formal education under the Gurukul system to the modern new age eLearning concept, India has for sure has travelled an exhaustive journey crossing each milestone.

It would be extremely interesting to understand and analyze the present and future developments of the educational scenario in India.

Education in India

The present statistics states that primary education has crossed the mark of approximately two-third of the total population. Out of which, 40% of the population is illiterate and only 20% of the students go to schools. Since time immemorial, discrimination based on caste and gender has always been a major deterrent when healthy development of the society is in question. So to avoid such prejudice, the Indian Constitution has made elementary education a fundamental right for every child falling between the age group of 6 to 14 years. According to the 2001 census, the sum total of literacy rate in India is 65.38% where the female literacy rate is only of 54.16%. With the fact that only 59.4% of rural population is literate compared to 80.3% of the urban population, there is a humongous gap between rural and urban literacy rate.

University Grants Commission (UGC) has been established by the Indian government to accelerate higher education system in the country. The chief role of UGC lies in controlling and co-coordinating the standards of higher education in the country.

Current Scenario

With a view to promote elementary education in the country, the Indian government has also prohibited child labor to protect children from working under unhygienic conditions. However, both free education and ban on child labor are difficult to be enforced simultaneously due to poor economic disparity and social conditions. Moreover, shortage of adequate resources and lack of political support are some of the reasons due to which the system has been adversely affected by the gaps that include high teacher-student ratio, poor infrastructure and insufficient teacher training. In fact, professionals from established institutes are often called to support vocational training for these kids.

The government has initiated Sarva Shiksha Abhiyan (SSA) in 2001 with a view to provide instigate the education system and make its reach wider and more accessible to every child. The program focuses specially on girls and children with challenged social or financial backgrounds. In order to aid children firmer their grip in the computer sector as well, special schools are being set up in the rural areas.

Education for the Marginalized in India

Apart from Sarva Shiksha Abhiyan, the government has also introduced reservation system where 7.5% seats in the higher educational institutes are reserved for the Schedule Tribes (ST), 15% for the Scheduled Castes (SC) and 27% for the non creamy layers of the Other Backward Classes (OBCs). Efforts are also being made to improve the education accessibility for the women section. The growing acknowledgment of concepts like eLearning and distance education courses along with expansion of the Open University system is also contributing a lot in standardizing education in India.

However, in spite of constant efforts being put forth to develop qualitative education system in India, there are still some major loopholes and widespread prejudices. With renewed emphasis laid on the education sector in the 11th five year plan and increased expenditure in both primary and secondary education, this can eventually act as an analgesic for the chronic Indian educational system.

The Media in the US Is Much Better Than in Other Nations - But Still Not Good Enough

Saturday, July 27, 2013

If you are a reporter in some countries, you are a marked man and the government is watching you, and one slip up and you are history, you disappear, or are thrown in jail. In the United States we have freedom of the press thankfully, and although we export our products, know-how, and services all over the world, don't expect us to be able to export that as a "new found freedom" to ports afar. In fact, many nations are busy tightening down the reins on the media, and not just newspapers and TV either. Okay so, let's discuss this for a moment shall we?

Not long ago, an acquaintance from Australia said to me; "Modern media today such as news channels do not perform a truly non biased account of the events they broadcast on."

True, but we should expect them too considering how they are paid. If a media company gets money from, oh let's say the Obama Campaign for president, then they are going to run more favorable news content when his name is mentioned, and really this happens at all levels of government, no surprise there, local newspapers cater to those who spend the most on ads too, generally. I find the Murdoch scandal in the UK interesting with the cell-phone spying as well.

It's too bad that people believe everything they view in the media, my acquaintance notes that part of the challenge is the folks are just not educated as to how the media really works, true enough I say; yes, especially kids, and the lower IQ folks just take it all in as gospel, not that gospel is any better or reality based in and of itself. For instance, as my acquaintance correctly notes; "The child grows up looking at the television for both learning and entertainment, the TV becomes effectively a third parent and in doing so we lose the battle for the child's mind."

Right and a child's mind may not recognize the difference between advertising and reality, and to my acquaintance's comments, indeed, he's right; this is an empirically proven fact, he is correct. Do we need to teach our children better about these realities, it seems we do.

As a capitalist, I do not wish to diminish the media, it's a business, and that's fine, still a little education could go a long way. Now then if we'd teach children to think and question authority we'd be there, but we teach them to submit to authority instead, perhaps as a way to ensure they grow up and do not become trouble makers to the system or status quo.

Of course in doing so, eventually some of them will wake up and be VERY Pissed-Off for being lied too, which is probably why we have Hacker Groups, Disruptors, and even some mild-version terrorists. For the "powers that be" it's a challenge of getting the mix right, and it's a trade off.

If we teach kids early on of all the deception in our society, we are indeed, teaching them to deceive, and a lack of integrity also can bring down a society or prevent it from giving future generations a fair deal. We are also teaching them to be distrustful as well. Perhaps, we ought to be teaching the "philosophical" aspect, rather than the tactics.

How Technology Is Changing the Face of Education

Wednesday, July 24, 2013

Technology is a facet of society that is constantly changing and when these changes take place the members of a particular culture have to be willing to make adjustments. This particular fact is especially true for people who are employed within the field of education. Technology has infiltrated the educational system rather quickly and its usage is expected to significantly increase in the coming years. Teachers can (and still do) instruct students without the use of computers, laptops and tablets but sooner or later they will have to make some adjustments for the use of digital equipment as part of the learning environment.

The Department of Education and the International Society for Technology Education (ISTE) have developed technology standards that have been adopted by the majority of states within the U.S. These standards encourage the use of computers, smart boards, laptops and tablets within the classroom. Laptops and computers have already been implemented in school buildings across the country. Tablets are the latest form of computing technology that is now being adapted for the learning environment.

Many teachers currently use smart boards to instruct their pupils especially on the lower grades. Smart boards provide teaches with the ability to use computer software and media presentations in order to instruct their students.

Most teachers use computers as a supplementary form of teaching. They allow students to go off in groups on their own and learn educational concepts from approved software or websites.

Middle and high schools also use technology to instruct students but they typically take a more direct approach than elementary schools. Some high and middle school districts assign students a laptop that they must use inside of the classroom. These laptops are given to students at the beginning of the year and they must return them back to the district once a school year is completed. Many students in high school and middle school will also be expected to complete assignments online and through the use of networking with fellow students. Though many high and middle schools use the traditional approaches of teaching they are now using digital based instruction at a greater rate.

Education at the college level still involves lectures and note taking but professors and students can perform these tasks with the use of computer technology. Digital technology makes it easier for students to record information and it also helps professors to give media presentation that enhances their lectures and instruction.

The education system is going to be one of the primary areas of society where technology will be greatly utilized. Many of the jobs in the present and the coming future will involve some use of computer technology and people will have to know how to use this science in order to earn a decent living. Schools are exposing children to digital technology for this purpose and to make them more competitive and highly educated in today's world. Technology is extremely important to the learning environment and it has become a permanent part to the process of education.

Edmodocon is Aug 7th - free online conference on using Digital Tools in the Classroom

Edmodocon is a free online conference on using Digital Tools in the Classroom. It will be held August 7th. It is hosted by Edmodo, a free online classroom management system. Edmodo features a social media section, class files, bulletin boards, and much more.

Edmodocon is a great way to get some free professional development and learn some new things to use in the new school year.

You could even attend while sitting at the beach or pool!

Click HERE to register (for free).


Edmodo - first year using it with my students - so far, AWESOME!

The Real Purpose of Education

Monday, July 22, 2013

The Purpose of Education: Survive or Thrive?

Growing up in North America and in most westernized cultures, we have been indoctrinated with the concept, "In order to get a good job, you need a good education." Indeed with the world shrinking, the global community is now latching on to this principle. Today we're going to talk about the real purpose of education - YOUR purpose of education... is it to merely to survive or do you want to thrive?

There's no question that in this age of information and communication, a minimum standard of education is an absolute requisite just to exist. Those of us who are able to read these words simply cannot imagine what it must be like to be illiterate and try to function in this world. Yet for many reasons, an unsettlingly large part of the world's population remains uneducated. The primary purpose of education then would seem to help us get by.

Are We Serving This Purpose of Education?

Thankfully, many - if not most - nations around the world have laws that make education freely available to everyone. With three basic styles readily accessible - formal, non-formal and informal learning - there is a method of education to suit just about anyone. All that's left to do is for an individual to decide his or her own purpose of education and what amount is necessary to survive and/or thrive.

Let's take a brief look at the three systems of schooling and see how they are currently serving an individual's purpose of education.

How The Formal System Serves The Purpose of Education

The formal system is perhaps the most familiar, not to mention the most accepted form of education among the industrialized nations. It's the system responsible for 'getting a good education in order to get a good job' rationale. While there are no guarantees for anyone to live 'happily ever after', there's no question that those who successfully survive formal education have a definite advantage in today's world.

Survive is the key word here. For those with a purpose of education of getting a piece of paper, formal education can be a very long process... impossibly long! In my own experience, approximately 2,000 students enrolled at my college back in 1971. Four years later, only 40 of us graduated with a Bachelor Degree.

Today, I am moving away from the main discipline that decorates my diploma. At least I had 30+ years to apply and earn a living from what I learned. Not everyone is so lucky. Stories abound of over-qualified degree holders, flipping hamburgers and parking cars because there is no work for them in their field.

So does the formal system serve the purpose of education? If we're talking basic survival, then it's definitely 'Yes'! Is it worth all the years of boring 'mandatory' courses to chase a degree that might not even be worth the paper it's printed on? Talk about a leading question!:)

The Non-Formal System and the Purpose of Education

The non-formal system is similar to the formal in that both have a common goal of obtaining a piece of paper - either a diploma or certificate - that supposedly eases entry into the working world. The advantage of the non-formal system is that it offers individuals a little more flexibility in terms of location and scheduling.

Students may enroll in part-time or full-time courses taking place during the day or on evenings and weekends, giving the ability to work around current jobs and/or childcare and other responsibilities. Alternative distance learning and self-study programs are also available for those who require the utmost versatility.

As mentioned, stringent requirements of attendance, assignments, tests and a list of co-requisites still exist in order to pass each course. Individuals must carefully consider all factors to determine if this systems satisfies the purpose of education, and ultimately if it is worth it in the long run.

Informal System Is Best for the Purpose of Education

Yes, I'm biased and I know that many will disagree with me. That's the whole point of initiating and stimulating this discussion!

I was trained in the formal system for 16 years and taught a formal system of education for over 30 years. That's why I can say that the INFORMAL system is for me, by far, the best to suit most people's purpose of education. The informal system is like a giant buffet. You get to choose the exact courses that will serve your immediate needs. You assimilate the material and apply it as you like.



There are no certificates or diplomas to chase. Nothing to prove to anyone other than the results you show from having studied something you are passionate about. No taking unnecessary courses that have absolutely no meaning or interest to you. (For example, as a music education major in college, I was required to take courses such as biology and political science. What a waste of my time, especially with the latter subject!)

Mind you, would I want to be operated on by a doctor who studied only informally? Of course NOT! The point of this article is to question the purpose of education - does it help us to survive and thrive in 2009 and beyond? Put another way, do we all need to strive to become doctors in order to survive and thrive?

For the vast majority of us, the answer is a resounding, "NO"! Yet, what is the advice the vast majority of us receive? "In order to get a good job..." with the implication that the only way to do this is through formal education.

Enough already.

In my music studio, I've had students who obtained their advanced performance 'certificate'. Yet they can't play a note for you today. I have other students who didn't care about the paper chase. They just wanted to play for the love of it! And oh, how they can play!

Who would you pay to listen to... the 'paper' boy, or the musician?

I rest my case.

The bottom line is, you don't need a formal or non-formal education to survive and thrive. For most of us, the informal smorgasbord will suit our purpose of education just nicely.

Now I might have just saved some of you thousands of dollars and years of your life if you thought the formal system was the only way to go. (you are very welcome!)

You just gotta Love That Feeling!

Using Social Media Contests for Lead Generation

Friday, July 19, 2013

People love to win prizes. They love to win in business and in life. They will usually be willing to give up a little personal information if they think that they will win something. Social media contests are no different.

From the outside, it may seem as though the only ones who are benefiting from a contest are the contestants. That is actually not true. Social media contests are a wonderful way to build up your list of prospective clients. Many, many people who use the Internet have entered a contest online at some point in the recent past. Many people participate in contests on a regular basis.

As a business owner, it is simple for you to set up your own social media contest. Make sure that the theme of your contest is compelling and worthwhile to those people who you want to enter it.

Here is how a contest works:

  • Choosing contest winners: contest winners are chosen through an evaluation process (such as an audience voting for a particular individual or the contestants having to meet certain criteria). With a contest, you are able to control contestant participation and thus you can customize it to your target audience choice.
  • Choosing a goal: Your objective, when running a contest, is to create a buzz. However, you can also use your contest to gather a list of contacts, collect research results and educate your contestants. You need to ask yourself which specific goals you want to accomplish:
  • Educating your contestants: In order to accomplish this goal, you might ask that your contestants view a video before entering the contest. Another possibility is to send them a detailed Email that includes a list of instructions for the contest.
  • Gathering information: Your contest entry form might include names, addresses and phone numbers, Email addresses, social media handles, etc. It is very important to remember to request permission to contact the contestants again in the future. You should look at it as though the contestants agreeing to this is a privilege that they are granting you rather than your right.
  • Collecting research: A good way to accomplish this goal is to ask the contestants to complete a survey before they enter the contest.

It is critical to remember that the contest can never be about selling anything. There is absolutely no purchase necessary in order for them to enter the contest. In fact, it is not legal for you to make purchasing your products and/or services a requirement before entering the contest.

The contest rules

The rules are dictated by laws (both state and local). You should always work with someone who has knowledge of the legal aspects of contests so that you do everything correctly.

Picking the prize

You need to be very careful when picking the prize for your contest. You want to pick a prize that will draw a great deal of attention. The prize should be fun, valuable and useful. Another effective prize is one that can be shared among people (for example, entrance to a party or tickets to an event).

Promoting your contest

A good pool from which to draw contestants is your current website traffic. You can send out Email invitations or discuss the promotion on social media channels. Once you have reached out to your initial connections, you can get people to your Facebook Fan page, where they will be able to enter your social media contest. Of course, you need to make sure that you have a healthy number of Fans on your Facebook Fan page. Once you have gotten the initial people to enter the contest, you should encourage them to speak with their friends about entering your contest. It is an excellent way to get a large number of people to enter the contest.


After you have all of the contestants that you feel you would need, you need to pick your contest winner. At this point, you will not only award the prize to the winning contestant but you will also promote the end of the contest. Make sure that you follow the contest rules to the letter. It is a very good idea to inform all of your connections who opted in about the contest results. You should offer them some sort of reward for having entered the contest. Now, your ultimate goal is to take those contestants and convert them to clients.

Why Online Education?

Tuesday, July 16, 2013

Online education is a process of learning and teaching through the Internet.

Over the years, the World Wide Web has expanded ideas and information, making them more accessible to people wherever they are. With audio and visual technologies, the Internet has allowed the creation of a more effective, faster instructional system called the network, which makes distance learning possible. To build a network in order to unite the distance learning teacher with the student, both need only a satellite, cable modem, digital subscriber lines (DSL), or wireless cables.

But before these technologies came about and made a difference in learning methods, online education seemed to just be a vague picture around twenty years ago.

It was in the early 1980s that cable and satellite television became the primary media for distance education courses. Over time, the computer industry grew; and educational institutions used multimedia programs, the PowerPoint being the most popular one, in order to enhance teaching techniques in the hopes that students can easily absorb lessons.

In mid-1990s, the Internet happened, and online education started to become a part of everyone's way of life. At first, e-training companies only rendered online training courses for business entities that did not prefer in-house trainers for their employees. However, as the technology advanced, online classes and college courses ultimately became the next big thing. And up to now, we continue to witness the evolution of distance learning and online education, the changes of which have resulted to a lot of benefits.

What basically sets online education apart from traditional face-to-face education is the technological separation of teachers and students. Online education saves students from the burden of actually going to a certain place at a certain time to meet his professor in order to learn. The two-way Internet-based communication systems that comprise a great streaming media, online video access, and fast web servers allow students to learn at home or someplace else at their own time. This enables students to keep on earning their respective university degrees through ways they see more efficient and effective. If they wish to study while working, then taking college courses online could be their best option.

However, every option has its pros and cons and perhaps the major downside of online education is the lack of interaction that is naturally present in traditional classes. Online courses may be flexible for one's study and work schedules, but it may also limit social skills that contribute into making a well-rounded individual. That is why online education must be balanced with a good amount of interaction as learners do tasks aside from studying.

All are unique individuals with distinct methods to gain knowledge. And the fact is that online education has become an adaptive means for education pursuits for many people; high technologies such as the computers and Internet play an essential part in the educational system. The future of education, specifically for college programs and degree courses, holds a more accessible and wider range of educational and research opportunities.

Universal Elementary Education - An Experiment in Karnataka

Sunday, July 14, 2013

Parents of the 32 students studying in standard seven in a school at a non-descript village in the Karnataka State of Southern India staged protests last June. The reason? They wanted their children, especially girls, to continue their education beyond the seventh standard, without travelling to neighboring villages; and the local school in the Tigalarapalya village where they were studying so far did not have classes beyond seventh. So they forced the authorities to add higher classes to the school.

Yet in 2000 and 2001, the same parents had resisted when the government officials, volunteers and non-government organizations pleaded with them to send their children to school. They preferred to send them to work in the silk-weaving factories which abound in their villages, so they could clear the loans they had taken from the factory owners. The rural district of Magadi on the outskirts of Bangalore city has many such villages, where the children work in hazarduous factories. Magadi Makkala Dhwani - a group of four non-government organizations, supported by UNICEF, had then approached both parents and factory owners and educated them on the rights of children and sensitized them to the hazards of working in factories.

The most heartening feature about the protests is that these were not headed by NGOs. It was a protest by the parents and students,which showed the concerted efforts by Magadi Makkala Dhwani had paid off in creating awareness about the importance of education.

Another interesting incident occurred last August. Around 26 child labourers were admitted to special residential schools after they were rescued by deputy Labour Commissioner and a team of inspectors and representatives of NGOs working on the pilot project introduced by the UNICEF and Norwegian Agency for Development. The three-year NORAD-UNICEF pilot project was implemented through Karnataka Government in 2002 as a test case in the districts of Davangere and Gulbarga. Since the last two-and-half years, the NORAD-UNICEF office succeeded in rehabilitating about two thousand child labourers working in chronic work situations in the two districts. Several self help groups and youth organizations took part in social mobilisation and mass awareness programmes like enacting street plays on the evils of employing under-aged children and the importance of sending them to school.

The ball that was set rolling in the 90s in the wake of the National Policy on Education through numerous programmes such as World bank-assisted District Primary Education Programme (DPEP), has gained momentum in the last five years through Sarva Shiksha Abhiyan, the integrated national programme for Universal Elementary Education, which aims to provide quality education for children between the ages of 6 and 14 years by 2010. The drive, launched in 2001, aims to reduce the number of children who are out of school, narrow gender and social gaps and improve the quality of education.

Education is the only hope for India to change its current status of a "developing country" into a "developed country". And she cannot make this change happen unless she ensures that the 59 million children out of the 200 million children in the age group of 6-14 who are currently out of school enrol in proper schools and learn.

What is keeping these 59 million children outside the school? Problems of access, poor quality in school processes, lack of participation by the community in the school affairs and poverty are among the key barriers to universal education. In Karnataka alone, over 300,000 out-of-school children have been mainstreamed during the past three years. But what is causing concern is the national average drop out rate for children in 1-8th standard, which stands at 57% and an alarming dropout rate of 60% for girl children for the same standards.

Once children reach school, a variety of factors determine whether they will learn and acquire the skills to pursue formal education or drop out. In many cases, a child from a poor/rural family is unable to comprehend and cope up with the pace of other formal school children. Teachers are not able to identify or diagnose the competencies that a child lacks and provide him/her with supplementary teaching. It is not uncommon to come across children who have been to school but remain functionally illiterate. Disillusioned youngsters, who may have completed primary schooling and are unemployed, act as a disincentive for education of other children in the community. Younger children and their families see the writing on the wall - primary education does not always improve the situation of the poor unless what they learn is perceived as being relevant to their life situation.

The enrolment drives for out-of-school children, child labour projects and innumerable remedial education and bridge courses have emerged in the last 10 years, started by district and local government authorities and assisted by NGOs, corporate bodies, local business and the community. These bridge or condensed courses have helped children to re-enter the formal stream, prevented dropouts and improved the learning achievements of children in school.

There have been several initiatives taken by private institutions, or government in partnership with the private institutions, that have borne good results.

The Nali-Kali(literally, dance-learn) strategy of teaching developed by teachers in Mysore has adopted creative learning practices to help retain children in school and bring in those not attending school. This method creates the right ambience for the child to learn in a child-friendly fun-filled way through educational toys, songs, games, story telling, all made by the teachers themselves. This method eliminates the formal system of roll calls, examinations, promotions and ranking.

The initiative has helped improve enrolment, particularly of girls, and has been expanded to cover more areas within Mysore and 10 more districts in the state.

The Akshara Foundation, an initiative with the Infosys backing; has worked in the slums of Bangalore to touch the lives of over 60,000 children in and around the city of Bangalore. The young children do not have to follow their mother to her workplace as she goes out to earn her livelihood. Mother of Satisa, who studies in one such pre-school, says happily, "my son does not loiter on the road when I am out on construction. He has learnt to read and write!"

To take care of children who have to work to earn a livelihood Akshara and CWC (Concerned for Working Children) have partnered with the Department for Public Instruction to start Transit School Program in 8 pilot locations in the city. Transit schools are open from 8 am to 8 pm for the convenience of the children. Working children come to the centers (mostly in government schools) at convenient times during the day.

Azim Premji Foundation focuses on "quality of education" and what happens inside a school, taking note of the numerous initiatives taken by the government. Its CEO Mr. Dileep Ranjekar says that their programs demonstrate "proof of concept" that can be replicated at a large scale in the government system. The Accelerated Learning Program and the Child Friendly School are examples of such programmes.Large numbers of children have been mainstreamed through specially devised bridge courses.

The foundation has developed CD based, child centric and interactive curricular content in local languages that is being used by thousands of schools across five Indian states. The CDs are free for all government school and non-government schools that cater to children from socio-economically weaker sections. Other schools can have it at a very nominal charge.

Mr. Dileep Ranjekar says, "We have tried to use IT to enhance the curricular learning of the children as well as to create excitement in the schools. The attendance of the children is significantly up on the days they are scheduled to work on the computers."

There are some more remedial steps that government/NGOs can take:

  • Mobilise and organize working children into a self-managed association/organization. Educate them about their rights - right to education, freedom from exploitation, hazardous and non-hazardous work, nutrition and emotional and physical well being.
  • Take a close look at what is happening inside the school. How are children- girls, children from disadvantaged groups, children in difficult circumstances treated?
  • Set up a help-line line to reach out to working children in distress, confront and work with the government, and employers to ensure the rights of children.
  • Encourage older children to talk about their future - training, employment and self-employment opportunities and link education with future prospects.

Vocational Education - Right Choice for Your Future

Thursday, July 11, 2013

Vocational Education and Training (VET) is also called Vocational training and Career and Technical Education (CTE)). It gets learners ready for careers based on manual or practical activities, traditionally non-academic and those related to a specific trade, occupation or vocation; hence the term, in which the learner participates.

Oftentimes, it is called technical education, since the learner directly develops expertise in a particular group of techniques or technology. Vocation and career are usually used interchangeably. Vocational education may be compared to education in a typically broader scientific field. This may focus on theory and abstract conceptual knowledge, characteristic or tertiary education. Vocational education is usually at the secondary or post-secondary level. It, normally, interacts with the apprenticeship system of skills enhancement.

Till the end of the 20th century, vocational education concentrated on specific trades such as, for instance, an automobile mechanic or welder. Hence, it was related to the activities of lower social classes. As a result, it was associated with a sort of stigma and vocational education got linked to the traditional and conventional apprenticeship routine of learning. But as the labor market got more focused and economies started to stipulate higher levels of skill, governments and businesses started increasingly investing in the future of vocational education.

This is done through publicly funded training organizations and financially supported apprenticeship or trainee schemes for businesses. At the post-secondary level vocational education is normally provided by institutes of technology, or by local community colleges. In the 20th century Vocational education got extremely diversified. It now exists in industries such as retail, tourism, information technology, funeral services and cosmetics, as well as in the traditional crafts and cottage industries.

Online Education

There are several terms for online education. A few of them are: virtual education, online education, distance education, Internet education, web-based education, and education via computer-mediated communication. Essentially, online education is characterized by:

1. The separation of teachers and learners that differentiates it from one on one education

2. The impact of an educational organization that differentiates it from self-study and private tutoring

3. The use of a computer networks to provide or dispense educational content

4. The offer of two-way communication through a computer network so that students may profit from communication with each other, teachers, and staff


E-learning is classified as interactive learning. In this type of learning the content is made available online and gives automatic feedback to a students learning activities. Online communication with real people might or might not be included. However, the aim of e-learning is normally more on the learning content than on communication between tutors and students.

Twitter: Your One Stop Education Shop

Monday, July 8, 2013

Twitter is the hottest educational tool in the social media world. Hands down! Although some may feel Twitter is nothing more than a glorified Facebook status, this powerful micro-blogging tool connects and informs people from all over the world.

With the ability to customize, filter information through search results and get up to the second tweets, Twitter has the leg up on delivering fast and resourceful information. So how can you leverage all of this rapidly changing media and innovation? With these three twitter tips, you too can join the Twittersphere and change your professional and personal life for the better.

First, be sure to seek out thought leaders. Yes, it seems tempting to keep your Twitter account filled with the most random and quirky people or your Hollywood favorites, but in order to fully benefit from your Twitter experience, it is important to follow a variety of professionals (at least 5 from each major field), trade publications, prominent figureheads and media outlets. Why? It broadens your perspective of the latest happenings, and enables you to network. No matter what line of business you are in, you can find entry-level or established executives in the Twitter community ready to make a difference and share information. Try to use the "Who to Follow" and "Browse Interests" tabs to skim through the categories or users. Look for individuals who add value, are highly active in their industry and are passionate about what they do. For example, if you are searching for PR professionals, type in "public relations," "PR," or "publicist" in the search box, and check all of the followers who interest you. Again, in order to get a really diverse twitter timeline, choose the movers and shakers in the Browse Interests tabs and follow them. They may range from prominent thought leaders to national organizations in just about every industry imaginable - Business, Arts, Entertainment, etc. By following people in different sectors, you increase your knowledge and become well-rounded. Besides, you don't want to restrict yourself only to topics/peers in your field - especially for business purposes. (That off the wall banter in between those last-minute meetings and icebreaker inspired topics may come from your precious Twitter feed! You never know!)

Twitter Tip #2: Utilize the search feature regularly! For instance, if you're trying to research environmental issues, try search-specific keywords such as Safe Drinking Water Act 2011. Your Twitter results will show an array of facts, comments and concerns from all types of people and organizations - a great way to forge relationships, track data, create poll questions, and anything else your creative mind can muster up.

Twitter Tip # 3: Keep an eye out for industry-related hashtags (i.e. #jobs or #marketing). If you can think of it, there's probably a hashtag for it! It's a great way to look up topics and see who's tweeting about them. It's also one of the best ways to discover events, job or volunteer opportunities, and more. You can even search specific tweets from users and favorite other users' tweets that are of great value! Think of it like a bookmark or highlighter, it just allows you to go back to that spot and recall what was of importance.

Long gone are the days of sitting around your table in the morning reading the newspaper.

Now you can just open up your smartphone and read the most popular news and info at your fingertips - anytime, anyplace. Ah, you gotta love Twitter - your one stop education shop.

© Janelle Howell, 2011. All rights reserved.

The Truth About Our Physical Education History

Friday, July 5, 2013

Remember high school gym class? You played volleyball, ran a mile on the track, and ducked before being hit in the face during a vigorous game of dodge ball? Physical education has been part of the educational scene for nearly 200 years. It is vital that students participate in physical education to keep their mind and body in peak learning condition. Currently, the childhood obesity rate is dangerously climbing to epidemic levels. Therefore, the focus on physical education is more important then ever before.

The question is how should physical education be conducted? First, take a look at physical education history. Physical education has evolved over the years. Physical education is defined as "instruction in the development and care of the body ranging from simple calisthenics exercises to a course of study providing training in hygiene, gymnastics, and the performance and management of athletic games (Merriam-Webster Dictionary)." This definition is broad because you can learn several topics ranging from the rules of basketball to sex education. It depends on the school policies of your state educational system.

Physical education was officially recognized in the United States in the early 1800's. Colleges and Universities began to offer physical education programs throughout the 1800's. Finally, in 1866 California was the first to mandate physical education. Many states followed this mandate within the next 30 years. The importance of training the body as well as the mind became prevalent in the educational system.

The 20th century brought varying levels of physical education to each state. Presidents such as Eisenhower and Kennedy promoted physical education and fitness. Children took the Presidential Fitness test each year to assess their physical fitness level. This arose from the need for U.S. students to be as physical fit as their European counterparts.

Controversial issues have played an integral role in physical education history. For example, in 1972 Title IX banned sexual discrimination in schools regarding sports and academics. This allowed female athletes to actively participate in team sports other than cheerleading with the financial and emotional support of the school system.

Another controversial issue is sexual education. It has been the subject of intense debate for many decades. Each state has specific guidelines about what will be taught and whether students can opt out of the sexual education program. Some states allow students to watch a video of a child being born while other states only discuss abstinence.

The official employment of physical education programs has a 200 year history which has become home to controversial issues, social reform, and overall child well being. Physical education will continue to evolve as the needs of the student population changes, societal attitudes fluctuate, and the flow of educational funds towards physical education is maintained.

Social Media - The Basics

Thursday, July 4, 2013

A definition is simple, it's an online community. You can use this community to either connect with people personally or in business. It's exciting and developing very quickly. It is a must!

This article is so you have the basic knowledge to be able to go out there and use Social Media to its fullest potential. It takes time to learn, but the more you use it, the more powerful it can be.

What is Social Media for?

Now here is the exciting part. You can use it in so many ways you probably don't realise the impact that it can have, especially in business.

You can use it to connect with people, advertise, sell, engage, lead generation, marketing campaigns, make money, reach a huge audience in an instance, buy and share stories, pictures and videos. You can market your products using business to business, educate people and learn. The options available to you when using these sites are absolutely outstanding.

What Social Media tools can I use?

The tools are quite varied. If you use Google to search for Social Media tools or sites you will find a whole bunch of them come up. Below I have given a small definition of the ones that are most common, but obviously you need to decide for yourself which ones you would like to use.

Like I said, use Google to explore your options. I will say though, the following four are a must! Get yourself a strategy so you will then get an idea of the type of tools you will need to use.

Facebook - Used for both personal and business use. On a personal level you can connect with new friends and reconnect with old. You can share videos, pictures opinions and ideas. On a business level you can create business pages and groups which you can gain enthusiasm and interest by advertising.

Twitter - Used for both personal and business use. On a personal basis you can connect with people you know and don't know personally, or you can just follow them if you find them interesting. On a business level, like Facebook it's a great tool for advertising, promoting and gaining interest in your business.

LinkedIn - This is used predominantly for business use and the working professional. It's a way of marketing your products and services to other businesses. It's a way of connecting with people in the same industry as you. Great way to network online!

YouTube - A place where you can find nearly anything. Used for personal and business use. It's a huge video library where you can educate yourself and others on virtually anything you wish. You can watch music videos, or post your own videos. You can literally make a video about anything and post it on YouTube for all to see.

All are open 24 hours a day so you can update, chat, advertise and all the rest whenever suites you best!

There are many Social media tools to use, how much time will it take to update all of them?

Like I said, you will probably at some point be using various tools so there are a few options that you can look at so when you update one, it updates them all in some way.

It does take time out of your day when using and updating these sites, if you have the money, pay someone to do it all for you. If you don't then a great tool is Hootsuit, but again, look on Google and see if there are any better platforms for you to upload the latest information all in one go.

When should I have a Social Media Strategy?

Using Social Media tools for business is a definite! Like any business venture you should always have a strategy. When using tools such as Facebook, Twitter, LinkedIn and YouTube you need to have direction if you want to achieve results.

Take for instance marketing online when using these tools. All your principles are the same as your previous marketing campaigns but when using Social Media you need to have a strategy on how you are going to use the tools that you choose. They all have their own uses, you need the strategy that works best for your business.

Some questions you may want to ask yourself are:

1. How can I target my customers and potential customers effectively?

2. How do they want to purchase their products or service?

3. What outcome do I want?

4. How do I keep my customers interest?

5. What are my customer's needs?

6. What is my unique selling point and how can I advertise that in the space that the tools offer?

7. What does my campaign look like?

Can I employ someone to look after my Social Media?

Absolutely! If you can afford it then do it! It allows you to get on with creating and expanding your business ideas. Just like when employing someone to blog for you or write forum topics you can employ someone who has incredible knowledge in Social media marketing, strategy and campaigns to promote and advertise your business online.

Never underestimate the power of Social Media! Its like Search Engine Optimisation, it's not to be ignored. There is no doubt that Social media will enhance your business or your life so make sure you are using it!

Thank you for reading



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