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Social Media "Medical" Marketing: Tips on How to Make Healthcare Social

Monday, May 27, 2013

Why are healthcare organizations so hesitant to join the social media movement? Simply put, healthcare providers operate within extremely strict regulatory guidelines when it comes to marketing and communications. The fear of those regulations and the lack of guidance are sidelining these organizations. By not participating in social media, healthcare companies are missing out on important opportunities to increase their online presence, and engage with their customers.

The FDA and Division of Drug Marketing and Communications (DDMAC) have not yet released formal participatory guidelines. As such, we recommend to our healthcare clients that they work closely with their legal team to create a clearly defined social media policy. This is to ensure that all regulations are met until the FDA, or DDMAC, formally release guidelines.

As you get started, healthcare organizations need to look beyond direct promotion and client acquisition, and focus on engagement. Because the healthcare industry can be a difficult landscape to navigate at times, it is extremely important that the social media messaging is authentic and personal. We encourage healthcare organizations to explore the opportunities within social marketing. As you get started, below are some things to take into consideration when mapping out your marketing plan.

Everyone involved in the marketing process needs to be educated on its importance, and how their involvement will help to bring awareness to your organization. Highlight the need to be included in the conversation that is already taking place around your brand. People talk about healthcare, they want a response, and they want information, social media is a perfect platform for continued engagement.

Your legal team will be your biggest asset when creating a policy. Yes, marketers and attorneys can work together. Even though they look at the risk and the reward differently, both will still benefit greatly from the collaboration.

As mentioned above, the way you avoid risk is by creating and enforcing very specific guidelines for your employees to follow when engaging in social media. You need to be careful not to try and regulate what they do on their personal profiles. Instead establish strong controls, and set solid expectations of what you expect from your staff regarding their participation in marketing.

After you release your guidelines, continue to monitor and review your marketing program. This will help to identify potential fire drills regarding regulatory issues like privacy laws.

People choose healthcare providers based on referrals, credentials and shared values. Healthcare organizations need to remind themselves that health is of universal importance. Humans by nature share things that evoke emotion. Social media is driven by people seeking connections. If you want a successful social media program, identify and highlight compelling stories that show the benefits of your organizations.

Social media is a very powerful communication tool that allows healthcare organizations to tell their story. Don't miss out on an opportunity to share your message because you are scared to take a risk. Consult with your online marketing agency today or give us a call to get started.

Polaris Media Group Review

Saturday, May 25, 2013

Polaris Media Group is a direct sales company built on the foundation of the now defunct Liberty League International. According to the company's former website, the two primary founders of Liberty League parted company, and Shane Krider along with many of the former associates and management formed Polaris Media Group. So, what types of questions should prospective associates of the new company ask regarding the change? This article will provide a Polaris Media Group review and comparison with the company it essentially replaced, Liberty League International (LLI).

Liberty League International was a direct sales company headquartered in Scottsdale, AZ, with personal study and conference products based on personal development. The company provided a financial and self-growth vehicle that enabled individuals to operate home businesses marketing the Liberty League products. Products from the former company ranged from a self-directed home study course to a five-day live conference event. According to the Liberty League International webpage, the company's teachings were based primarily on the concept of the Law of Attraction, and this focus was reflected in the products and events. As Liberty League transitions to Polaris Media Group, the focus has changed somewhat.

According to the Polaris Media Group website, the company's mission is based on concepts such as empowering individuals to succeed through education, personal growth and self confidence. Polaris Media is now seemingly incorporating more attention on technology and communication, combining the momentum of several major trends. More emphasis was placed on promoting products with a wider price range, as opposed to only the "top-tier," big ticket products from Liberty League. The number of available products has also increased: Polaris Media Group's webpage currently lists 10 total products, some apparently still in production at the time of this article.

Many of the products retain the name of one of LLI's prior offerings and seem to share the same theme. Since Polaris' products are promoted as a means to create a home based business, prospective business owners will no doubt have an interest in the compensation plan. This part of the new company appears to have been overhauled from the previous system, as a new incentive plan is outlined by the company which is described as providing near immediate income. The prior incentive plan used by Liberty League International had more of a ramp up period before distributors were in a profit earning position.

The author's hope with this Polaris Media Group review was to provide some insight into the changes the company has experienced with its recent transition. The company began with much of the personnel and resources from Liberty League International, and based on available information seems to share many of the former company's beliefs. The company in its new iteration appears to have more of a focus on education and communication technology while sharing a similar training message on the benefits of entrepreneurism and financial independence. Only time will tell regarding the viability of the newly formed company and demand for its refreshed product line.

Higher Education and Society

Thursday, May 23, 2013

Institutions of education, and the system of which they are a part, face a host of unprecedented challenges from forces in society that affect and are influenced by these very institutions and their communities of learners and educators. Among these forces are sweeping demographic changes, shrinking provincial budgets, revolutionary advances in information and telecommunication technologies, globalization, competition from new educational providers, market pressures to shape educational and scholarly practices toward profit-driven ends, and increasing demands and pressures for fundamental changes in public policy and public accountability relative to the role of higher education in addressing pressing issues of communities and the society at large. Anyone of these challenges would be significant on their own, but collectively they increase the complexity and difficulty for education to sustain or advance the fundamental work of serving the public good.

Through a forum on education, we can agree to: Strengthening the relationship between higher education and society will require a broad-based effort that encompasses all of education, not just individual institutions, departments and associations.

Piecemeal solutions can only go so far; strategies for change must be informed by a shared vision and a set of common objectives. A "movement" approach for change holds greater promise for transforming academic culture than the prevailing "organizational" approach.

Mobilizing change will require strategic alliances, networks, and partnerships with a broad range of stakeholders within and beyond education.

The Common Agenda is specifically designed to support a "movement" approach to change by encouraging the emergence of strategic alliances among individuals and organizations who care about the role of higher education in advancing the ideals of a diverse democratic system through education practices, relationships and service to society.

A Common Agenda

The Common Agenda is intended to be a "living" document and an open process that guides collective action and learning among committed partners within and outside of higher education. As a living document, the Common Agenda is a collection of focused activity aimed at advancing civic, social, and cultural roles in society. This collaboratively created, implemented, and focused Common Agenda respects the diversity of activity and programmatic foci of individuals, institutions, and networks, as well as recognizes the common interests of the whole. As an open process, the Common Agenda is a structure for connecting work and relationships around common interests focusing on the academic role in serving society. Various modes of aliening and amplifying the common work within and beyond education will be provided within the Common Agenda process.

This approach is understandably ambitious and unique in its purpose and application. Ultimately, the Common Agenda challenges the system of higher education, and those who view education as vital to addressing society's pressing issues, to act deliberately, collectively, and clearly on an evolving and significant set of commitments to society. Currently, four broad issue areas are shaping the focus of the Common Agenda: 1) Building public understanding and support for our civic mission and actions; 2) Cultivating networks and partnerships; 3) Infusing and reinforcing the value of civic responsibility into the culture of higher education institutions; and 4) Embedding civic engagement and social responsibility in the structure of the education system

VISION We have a vision of higher education that nurtures individual prosperity, institutional responsiveness and inclusivity, and societal health by promoting and practicing learning, scholarship, and engagement that respects public needs. Our universities are proactive and responsive to pressing social, ethical, and economic problems facing our communities and greater society. Our students are people of integrity who embrace diversity and are socially responsible and civilly engaged throughout their lives.

MISSION The purpose of the Common Agenda is to provide a framework for organizing, guiding and communicating the values and practices of education relative to its civic, social and economic commitments to a diverse democratic system.


I believe social justice, ethics, educational equity, and societal change for positive effects are fundamental to the work of higher education. We consider the relationship between communities and education institutions to be based on the values of equally, respect and reciprocity, and the work in education to be interdependent with the other institutions and individuals in society.

We will seek and rely on extensive partnerships with all types of institutions and devoted individuals inside and outside of higher education.

We realize the interconnection of politics, power and privilege. The Common Agenda is not for higher education to self-serve, but to "walk the talk" relative to espoused public goals. We understand the Common Agenda as a dynamic living document, and expect the activities it encompasses to change over time.

THE COMMON AGENDA FRAMEWORK The general framework for the common agenda is represented in the following diagram. It is clear that while goals and action items are organized and aliened within certain issues areas, there is considerable overlap and complimentarity among the issues, goals and action items. Also, following each action item are names of individuals who committed to serve as "point persons" for that particular item. A list of "point persons," with their organizational affiliation(s) is included with the common agenda.



Public understanding more and more equates higher education benefits with acquiring a "good job" and receiving "higher salaries." To understand and support the full benefits of higher education the public and higher education leaders need to engage in critical and honest discussions about the role of higher education in society. Goal: Develop a common language that resonates both inside and outside the institution. Action Items: Develop a common language and themes about our academic role and responsibility to the public good, through discussions with a broader public.

Collect scholarship on public good, examine themes and identify remaining questions. Develop a national awareness of the importance of higher education for the public good through the development of marketing efforts.

Goal: Promote effective and broader discourse. Action Items: Raise public awareness about the institutional diversity within and between higher education institutions.

Identify strategies for engaging alumni associations for articulating public good and building bridges between higher education and the various private and public sector companies. Develop guidelines of discourse to improve the quality of dialogue on every level of society. Organize a series of civil dialogues with various public sectors about higher education and the public good.


Approaching complex issues such as the role of higher education in society that requires a broad mix of partners to create strategies and actions that encompass multiple valued perspectives and experiences.

Broad partnerships to strengthen the relationship between higher education and society involves working strategically with those within and outside of higher education to achieve mutual goals on behalf of the public good.

Goal: Create broad and dispersed communication systems and processes.

Action Items:

Create an information and resource network across higher education associations Create information processes that announce relevant conferences, recruit presenters and encourage presentations in appropriate national conferences Develop opportunities for information sharing and learning within and between various types of postsecondary institutions (e.g. research-centered communities).

Goal: Create and support strategic alliances and diverse collaborations.

Action Items: Establish and support on-going partnerships and collaborations between higher education associations and the external community (e.g. civic organizations, legislators, community members) Explore with the public how to employ the role of arts in advancing higher education for the public good Promote collaboration between higher education and to address access, retention, and graduation concerns


Education should attend to the implicit and explicit consequences of its work, and reexamine "what counts" to integrate research, teaching and service for the public good to the core working of the institution.

Goal: Emphasize civic skills and leadership development in the curriculum and co-curriculum.

Action Items: Develop and implement a curriculum in colleges and universities that promote civic engagement of students Create co-curricular student and community programs for leadership and civic engagement development Develop learning opportunities, inside and outside of the classroom, that promote liberty, democratic responsibility, social justice and knowledge of the economic system Develop student leadership and service opportunities that focus on ethical behavior Teach graduate students organizing and networking skills, and encourage student leadership and Diversity education

Goal: Foster a deeper commitment to the public good.

Action Items: Work with faculty on communication skills and languages to describe their engagement with the public, and educate faculty for the common good Identify models for promotion and tenure standards Identify models for faculty development

Goal: Identify, recognize, and support engaged scholarship.

Action Items: Identify and disseminate models and exemplars of scholarship on the public good Encourage the participation in community research Help institutions call attention to exemplary outreach. Establish a capacity building effort for institutions

Goal: Bring graduate education into alignment with the civic mission.

Action Items: Work with disciplinary associations to hold dialogues on ways graduate student training can incorporate public engagement, involvement and service Promote "civic engagement" within academic and professional disciplines according to the disciplines' definition of "civic engagement" Incorporate the concept of higher education for the public good into current graduate education reform efforts


Promoting the public benefits of higher education requires system efforts beyond institutions to intentionally embed values of civic engagement and social responsibility in governance practices, policy decisions, and educational processes.

Goal: Align governing structures and administrative strategies.

Action Items: Develop ways to improve student and the community involvement in the governance and decision making process of educational institutions. Identify and promote ways for institutions to improve involvement with the public and the practice of democracy within their own institution. Establish public good/civic engagement units that orchestrate this work throughout institutions.

Goal: Publicly recognize and support valuable engagement work.

Action Items: Offer public awards that reward institutions with demonstrable track record in serving the public good in order to encourage institutionalization of performance around the public good and civic engagement.

Develop a comprehensive inventory of funding sources, association activities, initiatives, and exemplary practices that advance the public good. Identify, recognize, and support early career scholars who choose to do research on higher education and its public role in society.

Goal: Ensure that assessment and accreditation processes include civic engagement and social responsibility.

Action Items: Identify service for the public good as a key component in provincial and federal educational plans (e.g. Master Plans, provincial budgets, and professional associations).

Bring higher education associations and legislators together to broaden current definition of student outcomes and achievement, and develop a plan for assessment.

Develop strategies and processes to refocus system-wide planning, accreditation and evaluation agendas to consider criteria assessing the social, public benefits of education.

Goal: Cultivate stronger ties between the university, federal and provincial government.

Action Items: Develop a 2-year implementation plan that joins the university rector / Pro-rector and Director with provincial legislators to engage in an assessment of the needs of the public by province Host a series of dialogues between trustees and provincial legislators to discuss the role of universities and public policy in advancing public good at a local, provincial, and national level.

Google accepting applications for next Google Teacher Academy (GTA) in Chicago July 24-25

Wednesday, May 22, 2013

Google is now accepting applications for the next Google Teacher Academy (GTA) in Chicago, Illinois on July 24-25. This is a great, free, professional development experience for educators that Google runs around the world. Teachers who have attended always give it rave reviews. If you use Google's tools, or plan to, and want to learn how to use them more effectively in education, this is your chance. 

The GTA is a free professional development experience designed to help educators from around the globe get the most from innovative technologies. Each Academy is an intensive, two-day event during which participants get hands-on experience with Google's free tools, learn about innovative instructional strategies, share with and teach colleagues, and immerse themselves in a supportive community of educators making impact.

Apply by June 10. Learn more and access the application on our webpage.   #gtachi

Educators who attend a Google Teacher Academy become Google Certified Teachers (GCTs). GCTs are:
  • Outstanding educators with a passion for using innovative technologies and approaches to improve teaching and learning.
  • Creative leaders who understand opportunities and challenges, and have a desire to help empower others in their local community and beyond.
  • Ambassadors for change who model high expectations, life-long learning, collaboration, equity, and innovation.
They also receive access to more resources and events from Google. 

CloudConvert - online file format conversion

Monday, May 20, 2013

CloudConvert is a free, online file format conversion service that lets you easily convert files from different formats. Simply select, or drag and drop, your files, select options (email when done, send to Dropbox, send to Google Drive) and off you go. As it's name implies, everything is done in the cloud with no software to download. It also works in mobile browsers so you can convert files on the go to be able to view them on your mobile device.

The send to Dropbox and Google Drive are options that most conversion services don't have. Most of them send  you an email with a link that you click on to download your converted file. This makes things more streamlined.

It supports over 100 audio, video, document, archive, image, ebook, spreadsheet and presentation formats with advanced options for each.

Guest users (no login) get 5 daily conversions, with up to 2 concurrent and a 100MB file size. Registered users (can user Google+, Facebook, Twitter, or create account) get 25 daily conversions and up to 5 concurrent conversions with a 1000 MB file size.


VLC - Awesome free video and audio player (and converter)

Lots of PDF resources - print, markup, convert and more

Media Converter - fast free online audio and video converter

Free Video Format Conversion Software (3 of them)

Zamzar - free online file conversion - great resource

Online Converter - convert file formats of audio, video, docs, eBooks, images and more

Google Apps and Chromebooks Training Resources

I put this list together for our district as we are going with GAFE and Chromebooks and I figured I'd share it here too. 


Miscellaneous Computer and Tech Help
Free online resources on computers  http://www.gcflearnfree.org/computers

Teacher Education

Friday, May 17, 2013

Teacher education is evolving and developing into a profession in itself. It is an important area in which the trainer is getting trained. And it is important, as these are the people who will spend maximum time with the young generation during their formative years.

Teacher education could be synonymous with teacher training and teacher development, but there is also a marked difference between the two. Basically, teacher education is a program that trains graduates to work in schools as teachers. It is a process or a course that an aspiring teacher has to undergo before she can get into the profession. Here, she receives training and educational information that will tell her how to impart the knowledge she has to the students. The course is an essential prerequisite, and the would-be teacher will attend lessons and lectures, and learn theories and new developments in the profession. She will get comprehensive training in material preparation for classes, methodologies, evaluation processes and standards, curriculum development and management of classrooms.

Almost all major universities in the United States of America offer graduate programs in teacher education and training. These courses include comprehensive studies and research on not only the major subjects of the student, but also methods of imparting information to schoolchildren in the best possible way. Columbia University, for example, has one of the largest training colleges for teacher education in America. They focus not just on training teachers for schools, but also at evolving a new generation of leaders who understand education in the broadest possible sense of the word.

The National Council for Accreditation of Teacher Education sets the standards for quality teacher education in the United States of America. This council is responsible for the accreditation of schools and colleges in the country, and ensures that only professionals with integrity and knowledge reach the students. Started in 1951, the council sees to it that the accredited schools maintain specific minimum standards in the quality of education as well as quality of teachers.

Wonderopolis - free resource for find the answers to what students wonder

Wonderopolis is a great, free resource that has some great resources to help students learn and explore all kinds of topics. It has topics ranging from the science of why the sky is blue to how sound effects are made to pretty much any question, or "wonder" a child has.

There are quizzes to help reinforce knowledge and connect to related ideas, mobile design and navigation, social networking features, ways for users to share ideas, and over 900 different topics of wonder.

Some ways Wonderopolis is used:
Wonderers include teachers, students and parents wondering about the world around them in a variety of ways:
· A fifth grade teacher supplements classroom work to help her students develop authentic writing skills, critical thinking and expanded vocabulary
· A third grade class taps Wonderopolis while researching and writing papers
· The mother of a first grader spends early morning quality time with her son checking out the Wonder of the Day and exploring past Wonders
Take a look at it and use it with your students. Share it with your students and parents as a resource to use over the summer to continue learning and curiosity.

Wonderopolis is run by the National Center for Family Literacy and supported by the Verizon Foundation.

PBS KIDS' Design Squad Nation - great STEM resources and lessons

PBS KIDS' Design Squad Nation is an Emmy Award winning program with STEM related videos, activities, games and an interactive community. There is also a Parents and Educators section with lesson plans, curriculum guides, and more. 

There are some great new features to it, including a Solar System unit with games, activities, and lesson resources about our solar system, a roller coaster project where students compete to build the best roller coaster out of poster board, and a variety of other resources. 

Topics include science, flying, hobbies, sports, and much more. 

This is a great, free resource for educators, parents and students and well worth the time to explore it. 

4 Keys to Growing Your Business Quickly With Social Media

Tuesday, May 14, 2013

More and more, there is becoming a divide between those businesses who have Facebook profiles and Twitter pages and those who do not. Learning to navigate this new landscape can be very powerful for your business--and here are some of the top keys to harnessing that power.

Key #1: Social media is dramatically changing the rules of how business is done around the world--and understanding these rules puts them very much in your favor.

This is important because the unwritten rules and etiquette in social media are very different from traditional marketing methods used in the past. Without understanding this new landscape and these unwritten rules that govern it--you leave yourself open to the possibility of making costly mistakes that could negatively impact your business--or perhaps even worse--cause you to leave tons of growth potential and revenue on the table by not participating at all. The strategies of push marketing--telling everyone who will listen about your product or service--reflect the old model and is one that does not work in social media. Understanding that it is about people and participation more than being "pushy" is of utmost importance.

Key #2: Who you are being is equally as important as the problem you solve.

Your audience wants to know your top priority is how you can be of service rather than having a "what's in it for me?" mentality. That is a huge turn off. Being clear on who you are authentically being, as well as the problem or challenge you are an expert in solving will greatly inform your strategy--and the content you choose to share with your audience in your profile, posts and updates.

This all leads back to increasing the balance in your "social capital" bank account--and how this can actually translate into real dollars in your business. Those who are rich in social capital receive better, more passionate word of mouth referrals, which lead to repeat sales, customer loyalty, and ultimately big increases in your bottom line.

Key #3: Understanding how to identify and deliver quality content to your network or audience using social media.

Serving your network with quality content is the key rather than constantly pitching them with your latest thing. It's surprising to see how some marketers still have not figured out that the rules in social media are different, and continue to show up on sites like Twitter and Facebook only pushing links to their latest product launch. Even though they made money with their methods in the past, this way of being in the social media space has a very negative impact on their reputation in the eyes of their connections.

When you focus on solving problems and educating with your content rather than selling, you will be seen as a trusted advisor that your audience will be excited to refer others to. This is because they have grown to know, like and trust you and have experienced the quality of your expertise through the educational and informative content you share via social media.

KEY #4: Understanding how to leverage the powerful tools like Facebook and Twitter specifically to explode your message and expand your "tribe."

This key is a critical piece of the puzzle. For each site, you first need to create a clear plan and understand why you are there and what you want out of it. When trying to determine what sites are right for you, ask yourself what your end goals are. What results would make it worthwhile for you? Once you know that, focus on creating a thorough and effective profile, becoming familiar with the particular etiquette do's and don'ts, searching for people in your target market to connect with and sharing quality content.

So, what does this all come down to for you and your business? It means it is no longer business as usual--you can't market, sell or manage the way you did even three years ago. But if you make the decision to commit to yourself and your business to explore and leverage this powerful new landscape, you'll soon bypass your competitors to lead your niche in marketing, branding and buzz.

Bullying and Media Culture: How TV Teaches Children to Bully

Sunday, May 12, 2013

Most Americans think of bullying as youth problem. In actuality, it's more of a cultural problem. It seems that everywhere you turn, today's youth can see the bully mentality on full display. Nowhere is this phenomenon more prevalent that throughout the media. Kids consume on average around 8 to 11 hours of media a day, depending on how you tally the overlapping types of media consumption. This is more time than they spend interacting with their parents or teachers or any other significant influence in their life. So to understand the problem of bullying, one must start with our media culture.

If you were to flip around to different channels on standard TV and basic cable, odds are you'll come across dozens of programs that either directly or indirectly celebrate a bully culture. Take a reality TV show such as Survivor. On the surface, Survivor may not seem like it has anything to do with bullying. But think about the premise for a minute: contestants are encouraged to use and manipulate their fellow brethren in order to further their own advancement, forming special alliances or cliques that can be used against the others, only to turn around at the end and betray those who have been loyal to them. It not only condones but encourages all forms of relational aggression; backstabbing, misleading, gossiping, spreading false rumors, and so on. Other forms of reality TV are even more direct in their aggression. Think about the example set by the narcissistic antics of Snooky. Or how about the message derived from watching a group of women degrade each other in competition for the affections of a single man on a show such as The Bachelor. What do teenage girls learn from this? Given how popular such shows have become, it's little wonder that relational bullying has been on the rise in recent years.

It's not just reality TV that's the culprit. You can find all the components of the bully mentality throughout most forms of television. Turn on just about any talk show, and you're likely to see a mob audience ganging up to scorn a certain individual. Flip around to the comedy central and you'll find Tosh.0, a show featuring humiliating internet videos narrated by a snarky comic who cracks jokes about the people in them. Even videos of children enduring horrible injuries are turned into entertainment. In one episode, a little girl who has just been so badly burned across one side of her body that much of her skull, neck tendons, and shoulder bone are exposed is made fun of my Daniel Tosh, who cracks jokes about how she now looks like the Terminator.

Dateline NBC has built an empire on the basis of public humiliation and shadenfreude, disguising the pleasure and joy we get from reveling in the downfall of others as an act of community service. Most local news shows these days have gone to a similar format, devoting most of their newscasts to "name and shame" stories that expose some alleged wrongdoing while encouraging viewers to judge and condemn the accused without knowing all the facts. National Geographic, which was once and educational channel, has resorted to running episode after episode of police and border patrol shows, which are watched whether consciously or subconsciously, for the pleasure and feelings of superiority we receive from seeing other in a vulnerable or desperate situation. This superior feeling is one of the basics of bullying psychology.

Even seemingly noble shows such as Law & Order promote every aspect of the bully mentality, hiding it right in plain site: A snarky detective or prosecutor, full of self-righteous indignation and moral superiority, dishes out both insult and injury as he persecutes those deemed deserving of such treatment. We don't see it as wrong, because the cruelty is directed towards "bad guys" who "deserve it." Yet the underlying message is clear: those who are different, those who make mistakes, those who are struggling with problems we don't have, or those who hurt or offend us must be sought out, humiliated, condemned and destroyed. This message is reinforced throughout the movies, which justify and celebrate every form of aggression up to and including murder, so long a it's the "bad guys" being punished. The problem is, who gets to determine who is the bad guy?

Throughout television, it's hard to find a show that doesn't promote one of these aspects of bully psychology:
- An Us versus Them or Us versus Other mentality
- Name calling and verbal aggression
- Labeling or stereotyping people (predator, monster, illegal, looser, pervert, reject)
- Group versus group aggression
- Relational aggression (gossiping about or manipulating others for self-advancement)
- Feeling pleasure and satisfaction in the suffering or persecution of others.

While no one program is directly responsible for kids bullying one another, the cumulative effects of this exposure can be profound. What we provide as a model, children will bring with them into their own world. They'll apply the same mentality when it comes to their own feuds and their own ideas about who deserves to be persecuted.

Our children are learning these lessons well. Take the case of the youths who bullied Phoebe Prince to the point of suicide, continuing to taunt her even after the 15-year-old's tragic death. Their cruelty shocked the nation. Yet the kids involved seemed utterly baffled by the angry responses that were then directed at them in return.

If you try to put yourselves in their shoes and think about it for a minute, we can understand their confusion. After all, from their perspective, they were just doing some of the same things that everyone else in the world at large (as they see it) seems to do. They were conniving and manipulative, just like the people who win the million dollars and earn celebrity status on Survivor. They were relentless in scorning their enemy and well-versed in the art of insult and humiliation; the same traits they see celebrated in the heroes portrayed throughout movies and television. They persecuted their victim with the same self-righteous indignation and narcissistic hatred that you can see exhibited on every single episode of Law and Order. They were doing exactly as our media culture had taught them to do.

A Career in Library, Education, and Training Fields

Wednesday, May 8, 2013

Contrary to popular opinion, a career in library science of training is not, as it was considered, the province of those older females who have no prospects, of the lonely bookish man. These are for nearly anyone who enjoys reading, helping others to learn and grow and who likes the challenge of meeting new people and new situations on an hourly basis.

Library science and education is a challenging field with a great deal to learn to provide for a career there. In the United States, the American Library Association and the Organization for the Advancement of Library Employees advocates the improvement of salaries and conditions for nearly all library workers. This means that at times they are not paid what their education and work efforts are worth strictly speaking.

The average salary for a librarian in 2006 was about $51,000 with salary ranges from $22,000 to $250,000 at the upper level. Educational requirements for librarians are about the same as for a teacher or instructor with some minimal differences dependent upon which area of library science or which type of librarian you wish to become.

For a Teacher-Librarian the mandatory requirements for an entry level position in this field will be:

1. That you obtain a bachelors degree from any accredited institution of higher learning

2. Hold a masters degree in library science, educational media or school library media

3. Have a provisional or professional teaching license

4. Have completed a one year teaching experience or internship in the classroom

5. Pass the library content area test.

To become a school librarian the recommended educational values are different, somewhat less stringent than for those of a Teacher Librarian. These will include:

1. Get your bachelors degree from a university or college.

2. Hold a provisional teaching license of a professional teaching license

3. May or may not have classroom teaching experience

For the School Librarian licensure there are some other methods to achieve this which may be helpful for those who are not in a position to accomplish the first set of criterion.
Those methods will include:

A. Complete all the requirements necessary to get your provisional or professional teaching license through an approved ATPP (Alternative Teaching Preparation Program) or a Teacher in Residence program

B. Complete thirty hours or more of graduate level library science programs.

C. Complete 24 or more hours of graduate level library science programs for an added endorsement

D. Pass the library content test

The Bureau of Labor and Statistics offers a set of trends and statistics for the position of Librarian and publishes a Library workers fact sheet which is available for your perusal at Department of Labor.


The typical concepts of the librarian have changed drastically in recent years and as such new opportunities have arisen in many areas that were not thought to be the province of a librarian per se. Librarians are now needed to work in places that house some of the more advanced types of media such as micro film, CD-ROM and remote access libraries. As a consequence, the position of librarian is far more technically oriented than it has been at any time in history.

Librarians have the task of assisting people to find many kinds of information that is used for anything from professional to personal to employment related and must often do so when the given information is minimal in nature. They also manage staff, accounts and the aspects of the library that require their input. Library science today meets several types of work load that include management, technical and administrative and as such are required to know more or learn more daily.

Some companies do not pay their librarians according to these factors but instead pay them according to a national scale of what is the norm in their area, taking into account in some cases additional educational expertise. As a general rule, the larger the area or library, the higher the pay scale will be.

Libraries which pay a fair or above average wage to their workers include: The United States Federal Government, at about $75,000 per year. Canadian government. at about $20.00 per hour. Salaries will vary according to individual qualifications aside from type and location of the library.

Colleges and universities will pay approximately $50,00 per year, while elementary and secondary schools in the United States will pay about $48,000. Local governments and municipalities will pay about $42,000 per annum. (Facts gleaned from US Dept of Labor)

eduClipper social web clipper gets Updated with Some Great New Features


eduClipper is a great app from EduTecher Adam Bellow that provides a way to clip anything from the web and then share it with anyone.

It's free and allows you to clip and capture anything from the web including articles, links, videos, lesson plans and more. You then create a clipboard to organize what you have clipped and then you can share the clipboards with students, colleagues, the public or just keep it for yourself. Students can use it too and the clipboards are searchable. You can also share your clipboards via different social networks.

The social sharing aspect is what makes it different from other web clipping services and apps. You share what you have clipped with others and people can comment and discuss the clip.

It was recently updated with some great new features...

Teacher and Student Accounts : We are excited to announce teacher and student accounts. Teachers can easily set up classes of students and create eduClipboards of content to share with whole classes or groups of learners.
Teachers can also change settings to make eduClipper more or less restrictive for the whole class or individual learners based on school or classroom policies. There’s a lot there - and we really want to put you in the driver’s seat when it comes to how you wish to use a powerful tool like eduClipper with your kids.

                                                               New Bookmarking Tool : We are really proud of the new eduClip It button. This bookmarking tool lets you clip literally any type of content and bring it into eduClipper as an eduClip. It is smooth and fun to use!

Collaborative Clipboards : Sharing resources is great - but creating collaborative clipboards with users on a topic is an even better way to offer real-time collaboration in classes for students or teachers. Great for educators connecting with colleagues to create the ultimate resource board as well as for students to join each other and curate the best resources for academic or interest-based learning.

Citations : Being a “good digital citizen” starts with citing sources and we have worked with EasyBib to generate citations for all eduClipped web content. A quick and painless way to annotate your eduClips.
Those are just a few quick things - but in short... everything is 100% more awesome and we are excited to tell you that this is just the tip of the iceberg. We have a lot more up our sleeve and you should be on the lookout for more cool news soon.
Take a look at the new site and give it a shot - we know you will love it!
And if you have questions or comments - we are all ears!
eduClipper exists to help bring education forward and we are eager to hear your feedback.


EduTecher - explore and share educational web tools

Difference Between On-Campus Education and Online Education

Monday, May 6, 2013

On-campus education vs. online education! Is one better than the other? Can one completely replace the other? Indeed it seems that online education is the way of the future. Educational institutions, corporations and government organizations alike already offer various forms of electronic teaching. However, can a computer truly replace a teacher and a blackboard?

How people learn

Each individual has a form of learning that suits them best. Some individuals achieve fantastic results in courses taught online, however most people drop out of 100% computer-led courses. Educational institutions, as well as companies in carrying out staff training, must recognize that there is no ideal way to carry out the teaching of a large group of individuals, and so must design programs that best suits the needs of the group as a whole.

People learn using multiple senses. This involves learning through both theoretical components of a course, as well as social interaction with both instructors and other students. Students learn from each other's mistakes and successes, not just from what they are told by instructors.

Each individual student has an ideal learning pace. Instructors are therefore faced with the challenge of designing courses that move forward such that those students with a slower learning pace do not get left behind, while not moving so slowly that students with faster learning paces get bored.

Online education

In the age of high-speed information transfer, online education is becoming a popular and cheap means for delivering teaching to individuals outside the classroom, and in some cases all over the world. Teaching can be via CD, websites, or through real-time online facilities such as webcasts, webinars and virtual classrooms. However, different methods of online education each have their own advantages and disadvantages.

Online education is still a relatively new concept, and in many respects still in the teething stages. As such, various problems arrive across different online education environments. For example:

1. Lack of immediate feedback in asynchronous learning environments: While some online education environments such as webcasts, webinars and virtual classrooms operate live with the addition of an instructor, most do not. Teaching that is delivered through a CD or website, although having the advantage of being self-paced, provides no immediate feedback from a live instructor.

2. More preparation required on the part of the instructor: In an online education environment, an instructor can not simply stand in front of a whiteboard and deliver a class. Lessons in online education environments must be prepared ahead of time, along with any notes and instructions that may accompany the teaching.

In many cases it would also be necessary that the instructor not only understands the concepts being taught, but the technology used to deliver that teaching. This therefore increases the skill-levels needed of online education instructors, placing greater demand on educational institutions.

Staffing levels may also be higher for courses run in an online education environment, requiring for example:

The Instructor - able to teach both course content and be skilled in the use of technologies involved

The Facilitator - to assist the instructor in delivering content, but may do so remotely

Help Desk - to offer assistance to instructors, facilitators and students in the use of both software and hardware used to deliver the course.

3. Not all people are comfortable with online education: Education is no longer only sought by the world's youth. With an increased trend towards adult and continuing education, there is a need to design courses suitable for students over a larger age-range, as well as students from different and varied backgrounds. It is difficult, however, to design online education environments suitable for everyone.

4. Increased potential for frustration, anxiety and confusion: In an online education environment, there are a greater number of parts making up the system that can fail. Server failures may prevent online courses from operating. Software based teaching applications may require other specific components to operate. Computer viruses may infect software necessary to run online education environments. If these systems are complex, students may choose the ease of On-campus education rather than taking the additional time and effort necessary to master the use of online education systems.

5. The Digital Divide: Many people who live in remote areas and developing countries do not have access to computers, making any form of online education virtually impossible. For this reason, online education is only able to be targeted at the people lucky enough to be able to take advantage of the technology involved. Similarly, offering live teaching across the world means that different time zones and nationalities increase the demand for multi-skilled instructors.

In addition to these, there are also several legal issues associated with maintaining an online education environment. For example, intellectual property laws, particularly those relating to copyright, may or may not fully cover electronically created intellectual property. For example, information on a website is not necessarily considered to be public domain, despite being available to everyone. However, the Australian Copyright Act was amended in 2001 to ensure that copyright owners of electronic materials, including online education environments, could continue to provide their works commercially.

On-Campus Education

Still the most common form of instruction is traditional classroom-style learning. These instructor-led environments are more personal than online education environments, and also have the advantage of allowing for immediate feedback both to and from student and teachers alike. However, the classroom allows for less flexibility than courses run in online education environments.

Instructors in modern classroom environments are still able to take advantage of several forms of electronic teaching tools while still maintaining the atmosphere associated with the traditional classroom environment. For example, PowerPoint slides can be utilized instead of a whiteboard or blackboard. Handouts can be distributed via course websites prior to the event. However, on the day, students are still able to actively participate in the lesson.

Like online education environments, On-campus education comes with certain drawbacks, the most common of which is the classroom itself. This requires a group of people which, in a university for example, could reach a few hundred people in size, to gather in the same place at the same time. This requires enormous time and financial commitment on behalf of both the students and the educational institution.

However, it is this sort of environment that is most familiar to students across the world. People of all ages can access a classroom environment feeling comfortable with the way that a classroom-run course is carried out. Older students who may not be comfortable with the use of information technology are not required to navigate their way through possibly complex online education environments, making On-campus education the most accessible form of teaching.

On-campus education has one advantage that 100% electronically delivered courses can not offer - social interaction. Learning comes from observing, not only what is written on a page or presented in a slideshow, but what is observed in others. Most students are naturally curious, and so will want to ask questions of their instructors. The classroom environment allows students to clarify what is being taught not only with their instructors, but with other students.

So, Which is Better?

There is no style of instruction that will best suit every student. Studies have shown (Can online education replace On-campus education) that courses where online education is used to complement On-campus education have proved more effective than courses delivered entirely using only one method. These courses take advantage of both online education materials and a live instructor, and have produced results higher than those of students in either 100% online education or classroom environment courses. Students have the advantage of the immediate feedback and social interaction that comes with the classroom environment, as well as the convenience of self-paced online education modules that can be undertaken when it best suits the student.

It would seem that online education environments will never completely replace On-campus education. There is no "one size fits all" method of teaching. Teaching styles will continue to adapt to find the method that best fits the learning group. Using a mix of online education environments and classroom sessions, educational institutions, corporations and government organizations can ensure that training is delivered that is convenient and effective for both instructors and students alike.

Online Education Benefits

Friday, May 3, 2013

An online education can be just as thorough and complete as an education earned at a traditional college thanks to the invention of the internet. The education and technology an online education can bring into ones home is quite amazing in today's world. All the lectures and information you need to learn can be accessed from any computer that has internet. You will be able to get the education that you want without the hassle of traveling, going to class on time, and many other stressful issues.

Online education is combining two important complex concepts of today's world and simply bringing them into your home: traditional schooling and the power of the web. What fascinates me about this concept is that of course, education is one of the key factors of living today. You need an education to do about everything; from finding a job to everyday personal life.

People have needed an education ever since they were able to walk, and learning is a nonstop process. Education is around us everywhere in the media, online, and even magazines we read. People are constantly striving to learn more, whether its for finding a better career or simple curiosity, education is without a doubt, a factor of survival.

That is why online education is an advantage everyone should take. The internet is used everywhere in today's world: businesses, institution, and major companies all survive through the use of the internet. So, with Internet as a skill listed on your resume, don't you think many companies and employers would find that impressive?

Many resources for online education can be found on careerschooladvisor. You are able to request information from many different online schools and they will be able to answer all of your questions.

Has Social Media Negated the Traditional Advertising Agency?

Thursday, May 2, 2013

Long ago to advertise you were faced with so many barriers that it seemed an impossible task to get your ideas out there. There were cost barriers, red tape and disconnect between what the agency interpreted as your idea with what you had in your mind.

Today it is as simple as ten minutes a day, shoot a Tweet, update a Facebook page, write an article a day, and work on your web 2.0 strategies all at minimum cost to your pocket and time.

The best advice to get your advertising off the ground whether you want to market your own product or someone else's is to arm yourself with the basics.

•A good search engine optimization book (SEO).

•Facebook, LinkedIn and Twitter accounts;

•Exposure to sites like SEOMoz.com;

•Knowledge of WordPress.org, YouTube, Blogger.com, Squidoo.com and Weebly.com;

•Good content and;

•A working knowledge of the Google tools.

Let us go very briefly through each of the above and you're on your way assuming of course you have your product or service and are ready for the next step.

1. A good SEO book - This gives you a snapshot of what you need to do to get information out there. It is almost like a good marketing plan already done for you, just follow the road map and reap the rewards. Sounds too good to be true? Try it and you will be pleasantly surprised. Just don't get ripped off by those expensive SEO companies that profess to have the golden ticket to page rank and your lifelong success. Books like e-Boot Camp Book by Corey Perlman are a good start.

2. Facebook, LinkedIn and Twitter accounts - These are the main channels you can take advantage of to get your word out there. These fall under that umbrella of social media and are the frontrunners in the market. Social media allows you to bridge that gap between you and your current and potential customers. How to do it?

a. Facebook - It is as simple as opening a personal Facebook account getting our friends on board and then opening additional pages under this main name and becoming "administrators" for those pages. Our products or services constitute those additional pages and Facebook actually guides you through step by step how to open them. Then you simply refer your friends to these pages and they will see it is from you and they can "like" it. Your following will grow as their friends will see your offering and you're on your way.

b. LinkedIn - For the really professional look LinkedIn is highly recommended. It puts you in touch with a quality market, allows you to follow relevant groups or companies and separates you from your competition. The classy profile you can open for your company in itself adds caliber to your product. Alternatively, you can have your own personal profile (versus your company) on LinkedIn and point your contacts to your website and gain traffic and customers that way as well.

c. Twitter - This is the best "on the move" platform out there. Start with learning what a hash-tag is and then you're off. Associate yourself with people who share the same interests, businesses or conversations. There is an unwritten rule of thumb that "if you follow me I should follow you".

3. Educate yourself at least once per week - There are so many ways to educate yourself for free out there that there is no excuse. Get on sites like SEOMoz.com and reap the benefits by listening to web lectures. Learn from what the "google panda" is to new innovative ways to maximize your internet advertising presence. Also surf the web and see what the great successes are doing and form your strategies around that. Do not steal content but rather adopt the best practices. All the financial gurus preach to map our lives and mentor figures like Buffet and Gates and this strategy is not much different. Look at the format of the sites, the information they provide and how they please and deliver to their audiences.

4. Knowledge of Wordpress.org, YouTube, Blogger.com, Squidoo.com, and Weebly.com -Simply put, Wordpress.org has revolutionized the way everyday people can launch their own websites with minimal knowledge of technical knowledge. Additionally there are so many people out there helping you via youtube.com and on their own sites that it has become easy to learn. Additionally with tools like Blogger.com, Squidoo.com and Weebly.com is the art of blogging. This is an integral element of getting your message out there and supplementing your following. For example if your website is about Caribbean Holidays then have a blog or blogs that support its cause, find a following and get your message out there about what you have to offer.

5. Good content - Not by order of ranking, but this is critical to the success of anything you do on the web. Compare it to if you were offering pizza to the public, you want to make sure your customers are delighted at every point with your fresh ingredients, their experience at your place and the value they gain. In the same way, your website should be content rich and offer original quality information to your customers. Search engine sites for example increase the page ranks of websites by having programs like "web-crawlers" visit sites periodically checking for original content and mitigating against duplicate content. Make sure what you put out there is yours without compromise and you will not have a problem. If you are not skilled in writing your own content and cannot take the time to educate yourself, there are content writing companies out there that you can choose.

6. Google Tools - Face the facts, Google dominates the search engine world with more than 75% of traffic passing through their platforms. It is therefore wise to learn about the free tools they offer. You can utilize them to see what people are keying into searches, measure your web traffic, observe the clicks per page and bounce rates. Learn about Webmaster tools, Analytics, Keyword Tool and Ad-sense. It is all there and free to users, make sure and have your g-mail account in hand and you're on your way. Also, make sure you have a Google+ account and sign up for your Google circles. It helps Google find your site, authenticate it and with good original content you are on your way. Make sure to update your site often with quality information for your customers as this helps Google boost your site up those page ranking.

So it is safe to conclude that the advertising world as we know it is a thing of the past. You can either get on board or look at the train chugging away. It is easy, affordable and not as time-consuming as you think. You can market anything from Natural Sleep Aids to call a plumber or taxi with the tools out there. Good luck and best of success to you.



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