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5 Proven Steps To Create a Thriving Real Estate Business Using Social Media in 2012

Sunday, August 18, 2013

Do you agree that social media is a mixed blessing for Real Estate professionals?

On the one hand, it can be a great help in boosting your visibility and helping you reach new potential clients. On the other hand, Realtors tend to complain that social media is time-consuming, unpredictable, overwhelming and almost impossible to measure!

The good news is that there is a workaround all these challenges that can be summed in one word: Strategy.

In order to build a solid foundation for a thriving Real Estate business in 2012, you need to take the following steps in the right order:

1. Nail Your Target Market Definition!

Here is an old school marketing rule: You can NOT sell to everyone! Instead, you must narrow down your focus to a very specific niche. Here is a checklist of the questions you need to answer in order to determine if a specific market segment is right for you.

  • Who is your ideal client in terms of income, family size, age range, educational background...etc.?
  • What are the pain points and stressing problems that your services can solve for them?
  • Why would this particular niche favor you over your competition? (What's your unique selling point?)
  • Do you have a proven track record with that niche?

Answering these questions accurately will put you on the right track. In addition, social media can help you refine your target market definition and reach them effectively if (and only if) you...

2. Focus! Fish Where The Fish Are

If you think that social media is time-consuming, you may be wasting your time and resources across too many social media channels.

Spend some time to discover your target market's preferred social destination(s) and aim to establish a powerful presence there.

As a rule of thumb, it's better to be consistently active in few social networking sites than to have mediocre presence in many ones.

3. Leverage Social Media Automation/Analytics Tools

Social media automation tools can help you "listen" to potential customer's conversations. In addition, they can be very helpful in monitoring and measuring your social media marketing campaign. Here are just few examples:

  • You can use Google alerts to track potential customers
  • Twitter lists can be helpful in competitive analysis as you can You can create private lists to "spy" on your key competition
  • You can also create public Twitter lists for potential customers
  • You can use social media analytics tools to know your most popular(liked/shared) social updates and blog posts. This will help you refine your social content to meet your target market's expectations
  • Social automation tools can help you pinpoint your top fans who are showing genuine interest in your services

4. Blog Blog Blog!

Think of your blog as your evergreen social asset. We have seen many social networking sites come and go. You only have full control over your blog. Think of it as a stage where you can shine like a pro and build trust with your readers.

For example, home buyers would want to find a house that meets their needs with the best possible price. You can provide them interesting and somewhat scarce tips that are hard to find elsewhere and back it up with practical examples from your experience.

If the tips were really good, you will instantly earn your reader's trust. In addition, search engines love blogs so you will reap great visibility rewards in the process.

5.Do Not Neglect "Offline" Socialization

Smart Real Estate professionals use social media as an ice breaker and once they start bonding with their prospects, they meet them face-to-face.

Doing that will help strengthen your relationships with your prospects and increase the chances that they will favor you over your competition.

Also, you need to attend networking events and local social events that your potential clients are likely to be interested in. For example, if your target market is families with children, then a local parenting support group can be a great activity to join.

As you see, you need to start with the end in mind. Having a solid strategy and clearly defining your target market will ensure that the rest of the steps will yield optimal results. Good luck!



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