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A New York City Tour Designed For Educational Group Travel

Thursday, October 30, 2014

New York City is well known for the number of artists who live and work there, and the quality of the art displayed in museums and galleries. In this article, I will give some details about the highlights of an art tour of New York City designed for students to enhance their curriculum.

The Metropolitan Museum of Art and the Museum of Modern Art are important student tour destinations in New York City. I have written about them elsewhere. Visit the link above, where an article giving more information about these museums is posted.

Educational Benefits of an Art Tour of New York City

The contemplation and analysis of great works of art helps the art student or art history student to better understand the diversity and complexity of art across cultures and time periods. Art students gain insight into technical processes and gather ideas for future work. All students develop an appreciation for high degree of artistry exhibited and housed in museums and galleries in New York City.

Museum of American Illustration

This relatively new museum, opened in 1998, is located at Vernon Court, one of the most famous mansions of the 'gilded age' of American architecture. Vernon Court takes up one full block on Bellevue Avenue and the mansion grounds include a garden designed by America's first landscape architect, Frederick Law Olmstead, and revitalized in his honor. The museum houses the largest collection of illustrative art, which is defined as illustration produced for mass media such as books, magazines, advertisements, and new media. Some notable artists in the collection are Maxfield Parrish, N.C. Wyeth, and Norman Rockwell. Educational student tour groups learn a great deal about art, architecture, and the history of illustration on a visit to this museum in New York - a worthwhile destination for an art tour.

Chinatown and Greenwich Village

For enthusiasts of literature and art, a tour of Greenwich Village in New York City is an absolute must. Jack Kerouac, Bob Dylan, and Emma Thompson all performed here, visited, or lived in the Village. The heart of Greenwich Village is Washington Square Park, which borders New York University, and is always a bustle of performances and activities. Student tour groups will want to see the Centennial Arch, which commemorates the 100th Anniversary of our first president's inauguration. Educational groups will also want to visit historic homes in Greenwich Village with literary, architectural or historic significance, or maybe take in a meal at one of the Village's fine restaurants, shop, and most of all: breathe in the air of bohemia.

Whitney Museum of American Art

To give students an overview of 20th Century American Art, the Whitney Museum of American Art is a great place to begin. The Whitney was founded in 1931, and established a name for it based on acquiring the works of new, emerging visual artists. The museum houses over 22,000 works of art in its collection, which is expanding. The Frances Mulhall Achilles Library has more than 37,000 books and exhibition catalogues, and is an excellent place to conduct research on American art. Student travel groups may tour the museum and take in the special exhibits.

Solomon Guggenheim Museum

The Guggenheims are perhaps the best known art collectors and philanthropists in the world. Educational tour groups headed to New York City do not want to miss this world class museum. Teachers will find the Arts Curriculum Online to be a great tool to prepare students for a visit to the Solomon Guggenheim Museum. The Solomon Guggenheim Museum does not highlight an era in art, or an aesthetic. The Guggenheim is a museum which grew out of a sophisticated private collection, and spans many periods and tastes in art worldwide.

Social Media for the Forgotten

Wednesday, October 29, 2014

Social media is transforming the way that charitable organizations attract support from volunteers and potential funders. Twitter, Facebook and YouTube are no longer just ways for teenagers to catch up with friends, but rather a way for businesses and organizations to expand their influence and capture the attention of larger audiences.

Social media can help your organization reach people that otherwise would have never known about your cause, and can help you build a reputation. As you build an online presence by becoming active with Facebook and Twitter, information about your mission will gain greater visibility and your organization will become more credible and funding worthy.

Increased Visibility = More Cash

Considering that successful fundraising is a huge component to any non-profit, it's important that your organization receives positive feedback that's observable by a large audience. You want a lot of people to see the great work you are doing how it is changing lives. Researchers have found that organizations that use social networking websites to communicate regularly with their audiences resulted in a 40% increase in fundraising profits.

For huge organizations that are well established such as the Red Cross, it's a lot easier to reach a large audience that is interested in their work. For smaller organizations, it is a lot harder to achieve this level of reputability, however social media can be a great tool for attracting the right kind of attention. Before the social networking explosion, it was a lot harder to for organizations to sustain themselves in small communities and reach out to the donors abroad.

Word of Mouth vs. Social Media

Many small non-profit organizations heavily rely on word of mouth to spread information about their mission within a given community. Social media helps expand this type of advocacy because as you receive more attention on social media websites, you will appeal to more volunteers that will help spread the word about your work. This in turn will attract more volunteers to your organization and increase your exposure to additional funding.

Additionally, with social media, the amount and quality of information that reaches the public is in your hands. By becoming active in social media websites such as Facebook, you can create a fan page for your organization so that people can get updates about the progress your organization has made and see how many more volunteers are becoming involved. Personalized recommendations from volunteers are also visible here, and people that come across the page are able to see that your organization is worth volunteering for.

Social Media Triumphs for a Cambodian Non-Profit

An example of how social media has helped one international non-profit succeed is the story behind Save Poor Children in Asia (SCAO). It's a small organization based in Phnom Penh, Cambodia that was founded by a man named Sath Samith and his wife. They wanted to provide underprivileged children in the region with the opportunity to receive an education. It was a small organization with so much potential, however they relied mainly on passing travelers and word of mouth to attract volunteers and donations.

A couple years ago, the Web Success Team and other friends traveled to Southeast Asia and had the opportunity to visit SCAO and learn about what they were doing. Since then, the website was completely re-designed, online donations were made possible, and networking profiles were created. The SCAO Facebook group and page have proved to be wonderful ways for volunteers to connect, share their experiences, and stay updated with what has been going on at the orphanage.

Through the combined efforts of social media and many dedicated volunteers, SCAO raised enough money to expand their impact and build an additional school. Now, all the children have shoes and uniforms, they go to regular visits at the dentist, they are learning English and receiving an education that has inspired some to continue on to college.

Regardless of the quality of the organization, without the help of social networking sites to expand the visibility of SCAO's impact, perhaps the amount of volunteers supporting them today wouldn't be as abundant. The power and potential that social media has to change the world is endless - it's just a matter time before every small organization with a dream is able to become a credible, life-changing institution.

The Great Thumbnail Media Planner Advantage

Tuesday, October 28, 2014

Media planners and media buyers are overworked. Yet the importance of Media planning and media buying has soared with the fragmentation of media audiences due the explosion of thousands of new media

The use of media advertising has grown to over $300 billion in the USA. New media technology has become rapid and quick. Never before has media been so much in the forefront of such business, marketing, information, entertainment and education. Companies want quick and profitable results for their business. Through media advertisements, information is easily disseminated, and it is far reaching. "The medium is the Message," so McLuhan said.

Much is demanded of media planning and media buying practitioners. To be able to come to expectations media planners have one thousand and one things to get done. They too are just humans. They need all the assistance they can get.

A marketing media reference can assist media planners and media buyers with their important media planning and media buying tasks. The Thumbnail Media Planner puts key ideas and facts into a coherent picture and helps implements cost effective projects more quickly. It is a media plan guide that takes into consideration the entire different media preparation aspects. The media planner allows for media rates and data in its entirety ensuring the success of the program. The piecemeal scenario plan almost always do not succeed.

A media plan guide for media people can smooth up their moves and they can easily go on to the phase. It is a guide. There will be no leafing back to the pages which are not easily understood. Everything is planned out well. It is a device to help you quickly develop media ideas and media plans and an advertising campaign-an important part of the marketing strategy.

As any person who concern with conceptualizing and implementing media ideas, needs a lot of planning. For the plan to materialize it has to undergo stages. And what best could make the move without hitches, is media plan guide. Moving from one stage to the next can use up a lot of sketches before arriving at an acceptable scenario. Make it the media plan guide for the right moves.

As a marketing media reference, it does unproblematic the task of marketing directors, entrepreneurs and agency personnel. Knowing the best technology at hand and using it to your advantage are essential to success. It is keeping in tune with the culture as it matures and changes values. Success in the first steps will lead to higher ones and success from these endeavors can lead to more clients and eventually profit.

No matter where you work, media practitioners can expect to good use the media guide plan and strive to put together proposals for clients in a very short amount of time. Advertising can be a stressful business but the profit and monetary consideration of seeing your work recompense the client is rewarding despite the ifficulties involved.

People behind media happening generally are also taking the responsibility as media buyer. This is to make themselves more marketable. The knack to plan and buy media time makes the media planner or buyer more efficacious. The thumbnail planner media planner affords strategic marketing solutions beyond the conventional.

To help you do your job better and more efficiently, the Thumbnail Media Planner will provide you with quick advertising rates, media costs, audience information, media ideas, for all of the major traditional media and non traditional media. This includes television advertising, radio advertising, magazine advertising, newspaper advertising, online advertising, direct mail, and outdoor advertising.

 

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