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Social Media for Business (4) - 3 Tips to Become a Lead Generation Magnet on Social Media

Sunday, October 19, 2014

If you are in business, then you want to generate leads. It is like saying "sun rises everyday" or what I often call a "duh sentence"!

Yes, all businesses strive to generate massive leads but some of them often drag old lead generation techniques from traditional marketing drop them into social media marketing! That's a huge mistake and the fastest recipe for failure. So, how can you do it right?

Tip 1: Focus on Brand Awareness BEFORE Lead Generation

Social media has the "Do NOT bore me to tears with your sales pitch!" sign written all over it! Therefore, your social media lead generation strategy should be warm, subtle and long-term. In fact, if you are SMM newbie, do NOT focus on lead generation in the beginning. Instead, try to boost your brand awareness by consistently offering high quality and educational content. This will eventually translate into massive lead generation. In other words, effective brand awareness = long-term lead generation

Tip 2: Think of Social Media as a Three-step Advertising

Once you established yourself as a sought after expert in your field and managed to build a high level of trust with whom I like to call hot prospects,you will automatically gain permission to market to your social media networks/ contacts. I strongly believe that SMM, in essence, is the ultimate three-step advertising mechanism. First, you need to mingle and engage with your niche market by LISTENING to their needs. Second, you will consistently offer AWESOME solutions to which they would give rave reviews like: "Aha! I didn't know that before" or "Yeah, it really worked!".

Having said that, I am definitely not asking you to spill all your beans or throw all your cards on the table because if you do, you will have nothing to sell! But if you managed to figure out one small thing that your niche is hungry for and hand it to them, you will build the expert image instantly.

Finally, the door will be wide open for you to market your services to your devoted fans. If you master these 3 steps, lead generation will be a piece of cake and sales generation will follow.

Tip 3: Not Sure What to Say? Spy on your Competitors

For this tip to work, you need to invest some time in figuring out which of your key competitors is playing the social media game well and follow their tracks. You may subscribe to their blogs, follow them on Twitter, subscribe to their newsletters, you name it. The rest is easy: learn how they interact and engage with your niche, what messages are they sending, and above all, how they are creating the expert image.

Start mimicking them in the beginning, keeping in mind that you will outperform them once you learn the ropes.

The thing about SMM is that it does require hard work and patience in the beginning which could be a major turnoff for the ones after instant results. Do NOT fall into this trap. Dive into the SMM deep sea slowly but surely. You will be happy that you did!

Education Jobs - The Top 10 Jobs In Education

Friday, October 17, 2014

There are 3 main classifications into which the education sector can be divided. They are:

• School education
• Further education
• Higher education

Sometimes, education is carried out in a non-classroom background. It may take place in a prison or in a hospital. Education jobs are not only comprised of teaching jobs. Other people are working behind the running of the education sector. For example, there are people to look after the administration of an educational institute; there are people in the finance department, people are present to lend technical support to the institute, there are teaching assistants and also educational psychologists associated with the sector.


The education sector in countries like England, Wales and in Northern Ireland is quite similar in administration. However, Scotland has different ways of running this sector. The rules and laws concerning the educational sector are different in this country.


Graduates are in high demand as far as education jobs are concerned. Sometimes, there are a dearth of teachers in subjects like mathematics and science. Survey says that the primary schools are filled with teachers while the secondary schools still have vacancies.


• Primary school teacher: the primary school starts from class 1 up to class 5. The teachers are required to teach subjects like English, mathematics, basic science, history, geography and another language. Other things like art and crafts and physical education are also taught. So not only subject teachers are required, there are places for education jobs too.


• Secondary school teacher: the secondary school starts from class 6 and extends up till class 12. There are several subjects taught to the students at the secondary level. The students receive physical education training as well.

• Teacher in further education or in the college level: after passing out schools students enter colleges. Teachers train these students on specialized areas of their choice.

• University lecturer: they train students who seek admissions in universities.

• School Liberian: a Liberian is in charge of the entire library. He keeps an account of the books and lends them out to the students.

• Teacher of adult education: this type of job concerns adults. A teacher has to teach a few skills to students.

• Teacher in a prison or in a hospital: these teachers are required to impart education to the prisoners and the patients in a hospital.

• Educational psychologists: different educational institutes have psychologists who are engaged in counseling the students. They discuss problems of the students and motivate them and help them to deal with issues better.

• English teacher teaching in a foreign school or in a college: English is much in demand throughout the world. Those countries who are not well versed with the language hire teachers for educating them.

• A bruiser who looks after the financial affairs of a particular school.

Admission to Private Further Education Colleges

Thursday, October 16, 2014

Admission to private further education colleges is usually highly selective and a high level of commitment is typically expected from both GCSE and A-level students; however, this allows independent colleges to maintain high standards, so they can offer their students a stimulating environment that is conducive to achieving top grades and gaining admission at top UK universities, such as Oxford and Cambridge.

Students wishing to obtain a place at a private college to prepare for their sixth form/A-level and GCSE exams will usually be required to complete an application form. Additionally, they will be asked to provide copies of recent academic reports, or predicted GCSE grades. For overseas A-level or GCSE students, a personal statement outlining the student's achievements, interests and ambitions regarding their further education may also be requested.

Students will then be asked to attend an interview; for some A-level subjects, an admission test may also be required, such as an audition for drama students. Interviews for a place at an independent college of further education are usually held at the college; however, for overseas students wishing to apply for a place at a private college in the UK, interviews may take place in the student's country of residence or over the phone. The interview focuses on the A-level or GCSE student's ambitions and interests, not only concerning the academic curriculum, but also beyond it. In interviewing the student, the aim of the college staff is to determine that the student has been and will be able to achieve above-average grades.

Open Days or Open Evenings are often offered by the college to further education students and their parents. At these meetings, parents and students have the opportunity to meet teachers and college staff and to attend presentations and exhibitions of students' work. This allows them to get a feel of the activities offered by the independent college they are considering to enrol at.

A full range of courses in all A-level subjects is usually available at private further education colleges: arts and media, finance and computing, humanities, languages, social sciences and traditional sciences. At GCSE level, courses are available in core subjects (maths, science, English literature, English language and ICT) as well as subjects such as arts and languages.

Additionally, exam revision courses may be offered over the Easter period to both GCSE and A-level students.

Private further education colleges for GCSE and A-level preparation typically provide extra services to their students. For example, classes and tutorials are held in smaller groups; this makes it possible to offer GCSE and A-level students more individual attention as well as a more stimulating and interactive environment, with the aim to improve their learning ability and skills. For example, at Ashbourne College, an independent A-levels and further education college in Kensington, Central London, group sizes rarely exceed ten. Additionally, private further education colleges usually offer a great choice of facilities (such as computer, media or arts equipment) as well as a range of extracurricular activities to their pupils, like sports, cultural visits and international travel.

Costs vary depending on the length of the course. Courses available at independent further education colleges may range from two-year A-level courses to one-year and 18 month A-level courses, two-year GCSE courses, one-year GCSE courses, etc. There are also Examination and Tuition fees that the parents of students wishing to pursue further education at a private college need to take into consideration.

However, bursaries and scholarships are often offered to highly achieving A-level and GCSE students who wish to study at an independent college of further education and would otherwise be unable to afford a place. As well as outstanding academic ability, a strong interest towards further education and an ambition to be admitted at a top UK university (such as Oxford or Cambridge) is required to qualify for a further education scholarship at a private A-levels and GCSE college. So, students who can demonstrate the ability to comfortably achieve top grades at their GCSE and A-level exams, which makes them more likely to obtain a place at top UK universities, will typically be eligible for an A-level or GCSE scholarship.

So, although the admission to private further education colleges is selective and preparation for A-levels and GCSE exams at these colleges usually comes at a high cost, high-achieving students who wish to obtain a place at a top university may still qualify to receive a scholarship and enjoy the benefits offered by independent colleges, such as smaller class sizes and a stimulating environment, which will help them make the most of their academic abilities.


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